Is Poor Marketing Attracting The Wrong Clients And Repeling Your Ideal Clients? Are You Marketing Like Primark When You Need To Be Marketing Like Marks and Spencers? Does your marketing make you look like an amateur in your field when you are a pro?
Branding and Marketing is a million dollar business and is based on the clever use of colours, design, psychology and strategy.
Companies spend millions getting into the psyche of their ideal clients so you notice their adverts, browse their shop or online catalogue and then buy their products.
Buying from a coach, healer or therapist online isn’t that much different, except you are a fundamental part of that product and service and what you resonate.
If you are a coach or therapist who is trying to sell their services at high end prices, you need to back that up. Part of that is making a great first impression online this means highly effective quality marketing aimed at your right client audience. But so many coaches and healers don’t even know who is their ideal clients or the most profitable clients in this industry, soul clients.
Why Poor Marketing Can Create Client Doubt
When a potential client or potential customer arrives on your website, your social media pages, your content on a conscious and unconscious level they are looking for evidence you and your product is the right fit for them.
Unconsciously your marketing has the power to be a client magnet or client repeller. If you have poor marketing; for example your marketing isn’t clear or looks amateurish, like a child created it, it can give the impression you don’t really care about your business or marketing image.
But the reality is, marketing psychology shows first impression and your business image can mean a lot more than you think to you potential clients, your ideal audience. Poor marketing can reduce client confidence and trust.
I have met many coaches who have went for years struggling to convert any sales to their lead magnets or exclusive coaching programs because of poor marketing.
Common Mistakes In Marketing
A really poor looking website: a website that isn’t clear what it is selling or even a website that is branded as Free all over it. Or social media graphics that looks like their child created them, this can be very damaging to spiritual businesses who are asking clients to make a long-term financial commitment on their online program especially for anyone trying to charge high end prices.
Overselling and under-delivering: Sadly today there is still a lot of marketing strategies built on over-hype, overselling. This can be extremely risky for those in the healing and spiritual sector who support people with certain challenges for example chronic or life-threatening health challenges. Where often you can never guarantee or imply that they will be healed or free from something in a session or so many weeks.
Selling Your Technique Not The Solution: Many therapists, healers are so focused on the techniques they use or products they use, they miss the fundamental basics of marketing which is sharing benefits of the solution. Most clients are not interested in the technique but that you can help solve their problem.Of course it is important to be transparent about the techniques you use so they can choose if this is something they want or not. For example; I have lost count of how many sessions or programs I have signed up for to be disappointed because the one and only technique the coach or therapist was using was Tapping, not the most effective or safest for someone with the rare neurological challenges I have .
Transparency Is Vital in Marketing: on so many levels. For example over 20 years ago I booked a massage therapy session with a therapist, she was charging spa prices and there was me turning up to what was implied to be her business clinic when it was actually a massage bed covered in old towels in the middle of her living room. I was disappointed in so many levels and I just couldn’t relax lying on her plinth I was unconsciously expecting someone to come into the livingroom area at any minute. She had no understanding that pricing is not just about the treatment and her time, but the solution and the experience. Charging high end spa prices a clients expects a high end experience.
The Power Of Effective Marketing
Effective marketing has the potential to complete turn your business around from no clients to regularly paying clients and customers.
Just like we need to invest in the right tools, techniques and skills in our healing, therapy and coaching to be effective at what we do. To stand out online, to convert our website and social media visitors to paying clients or customers, we usually need to invest in the right marketing and business strategies.
Professional and effective marketing, that gives of the right energy and message that your ideal clients and soul clients can see and feel, creates client confidence, trust. That is why I use archetypal work when I am helping clients with their marketing and branding. As it helps brings in the unique energy and message you give to your clients.
It is vital that potential clients know you are serious about your business, you are genuinely interested in what is best for them.
Effective marketing is not just about looking professional but should clearly convey the information they want or need in a honest way.
Every business owner has their own unique audience and unique traits that will attract their ideal audience and soul clients in. But no matter who your audience is poor marketing or ineffective marketing can seriously lower your reach and conversion.
Think about your own consumer decisions from where you buy your groceries, clothes or that restaurant you eat out in or salon you get your hair done.
These are all unconscious consumer based decisions you make every day, that you rarely think about. But each purchase is made with different underlying motives of why you choose that particular product or service. And it is mainly on small things that encourage that know, like and trust factor.
Think about why you choose each specific purchase from your weekly food shopping, to your cosmetics, toiletries, clothes, a night out…
What are the main factors; cost, quality, ethics or values, prestige, experience, their colour, their design?
These are all the subconscious or conscious reasons that may make or break a buying decision from potential clients.
But the first thing you need to be sure of before all of above is being 100% sure who your ideal audience, your ideal clients or soul clients are?
If you don’t know for sure who your ideal clients are, you don’t know who your speaking to, marketing to, selling to. Just hoping or guessing who your ideal clients, hoping or guessing with your marketing often leads to a lot of wasted time, energy and money.
Check out my FREE What is A Soul Client Course? Why you should want to know 100% who your Ideal Clients and Soul Clients are…
If you are totally a Soul Aligned Spiritual Business and would love some spiritual help with your marketing and business check out the Spiritual Marketing Club Facebook Groupby