Why Designing A Website To Grow Your Spiritual Biz Isn’t Enough To Get Clients

Why designing a website or building a website you love isn’t enough to get clients or traffic to your business. Sadly, too many small businesses assume creating a website will automatically get them traffic. But this is so not true

Okay, you have created or designed a website. Or you have hired a website designer to build and design a Website for you. But you still aren’t attracting enough clients, enough sales, enough website traffic.

Why Building And Designing A Website Isn’t Enough

Designing and building a website is the first step towards attracting the right clients and customers.

Website marketing is about getting enough of the right traffic to your website. Converting enough of your ideal audience into leads, clients, or customers.

But if you aren’t getting enough traffic to your website, you’re going to struggle to get enough leads and sales.

Building, Designing A Website But No One Can Find You

It is easy to spend a large part of your marketing budget building or designing a website you love. Or spend weeks or months building a website yourself.

But if you don’t invest in the right SEO strategy, your ideal audience won’t find you. This is such a common mistake so many small spiritual and holistic businesses make.

Building and designing a website is just the beginning of making a website work for your brand, for your clients and customers.

If you have a website and it isn’t converting into leads or sales each day.

You need to work on your website SEO

Why Building Or Designing A Website Is Only The First Step

The structure and design of your website is the foundation of your shop front. It is also one of the first steps toward creating a longer-term sustainable marketing strategy for your spiritual business. In a world where too many businsesses over rely on social media for all their marketing.

But even the first steps to creating and building a website has to be done right.

Tips On Building and Designing A Website That Works For You

Is Your Website Fit For Purpose

Before you build a website, you need to focus on designing a website that is fit for your brand’s and audience’s needs.

For some of you, your website may be more of a blog, a place to book appointments, or help generate leads.

Designing a website involves thinking about clear navigation and the right features to make the client pathway and conversion as easy and natural as possible.

Sadly, many small business owners spend a fortune on designing a website that isn’t fit for purpose; they pick designs they like rather than effective functionality.

A website has to fit your unique business needs and attract and convert your ideal audience. That is why designing a website is not about just picking some colours and designs you like.

Your Website Needs To Deeply Resonate With Your Soul Clients And Customers

Your website has to speak and connect to your ideal audience, your ideal clients and soul clients. The customer who wants to buy the type of products and services you offer.

So if you want to create an impactful and authentic spiritual brand, one powerful way to do that is a Spiritual Archetypal Brand. You can identify your spiritual archetypal brand in Eileen’s Spiritual Brand Quiz

Your Website Needs A Clear Message

Your website has to have a clear message that speaks to your audience, that helps them understand what you are offering. This may sound simple, but many holistic and spiritual sites are not clear about the solution they offer or what they are actually selling.

Remember, most people only spend seconds browsing a website to see if it feels like the right fit. So make sure what you’re offering is clear. A marketing message should be so simple and clear a child would understand what you offer.

Does Your Website Have Effective SEO?

Are you using the right keywords in your SEO, your Meta Tags, your meta description, and your Website content? Again, if not, your ideal client and the search engines won’t find you.

If you are a local-based business looking to attract locally-based clients, your website SEO needs to focus on SEO words that will attract local clients and customers.

Start Driving Traffic To Your Website

Are you sending regular traffic to your website? YES, you need to find ways to send traffic to your site, especially at the beginning. It doesn’t magically happen itself until you set up good content pillars and ways for your ideal audience to find you, like good authority links and connections.

On the internet, the World Wide Web you have got to start driving traffic (potential customers) to your website. Implement effective SEO, which includes building links and submitting regularly to Search Engines such as Google, Bing, and Yahoo. The more you do this early on in your business the more likely you will start attracting clients more organically through your website.

Are you using the right social media for your client audience?

Many businesses fail by relying totally on one form of social media like Facebook. It is never a good idea to rely on one form of social media or just social media. The reality is you should be focusing on the best form of social media and marketing for your business.

Now more than ever, there are so many social media platforms to choose from Twitter, Pinterest, Instagram, Ticktock, Linkedin, StumbleUpon, Google Business… I prefer Pinterest at the moment for a variety of reasons, especially because it’s great for SEO.

Effective Websites Have Easy Navigation

When designing a website, you have to design a website that is easy to read, easy to navigate, and easy for viewers to find the information they are looking for. They shouldn’t have to search through a lot of links to find what they need.

Does Your Website SELL OR REPEL?

Is your website professional? Does it SELL or REPEL? When you design a website yourself, it can be difficult to be objective. If you are selling a professional or premium service or product, your clients will expect a professional-looking website.

Are you maximizing your website’s conversion potential by offering a gift or free resource that will increase your potential customer engagement?

Every online business should have at least one great lead magnet, that will encourage your ideal audience to sign up for your mailing list.

 

 

 

Designing Your Website Is All About Client, Customer Connection

Your website, in many ways, is a shop front that needs to be seen by the right audience. So, make sure you promote your website, add links to your website to your social media, and other places where your ideal audience hangs out.

It has to stand out and convert; designing a website is not about what you like, but what your ideal clients and soul clients will like and will help convert into leads and sales.

Common Mistakes When Building Or Designing A Website

Sadly, too many spiritual business owners make the initial website investment but don’t do the next steps that help their website be found by new customers. Even more common is the fact that web designers fail to mention all the other necessary aspects of a well-functioning and promoted website.

I have seen quite a few cases where supposed web designers design a website but omit the important basics that make it function effectively. And too many charge clients for monthly SEO that is very ineffective and poor.

So before building and designing a website, always seek professional advice. Designing a website should never be rushed; it can be either one of the most cost-effective marketing investments you make or one of the most costly and ineffective marketing investments you make.

Eileen Burns has been selling online for over 25 years, she is now a professional spiritual marketing and business coach for therapists and healers who are struggling with their online presence.

A healer, therapist, and coach, she started studying healing and holistic well-being nearly 30 years ago. A highly empathic, dedicated healer driven by her caring nature, she understands well the difficulties and challenges many healers in business face.