Why clients need that know, like and trust factor. Why you need time to nurture that know, like and trust factor if you are a healer or coach.
Simple ways you can start implementing that know, like and trust factor into your business and marketing today.
Why Clients Buy From Businesses They Have Heard Of
It is commonly know that most consumers will buy from companies or people they know, like and trust. They will buy of products that they have heard about through their friends, family or media. Mainly because consumers are more market savvy. Many consumers are sick and tired of false promises and companies that are only interested in taking their cash. So many buy on reputation or perception.
Importance Of Trust Factor If You’re A Healer Or Coach
In the healing and coaching industry clients are putting their health and wellbeing in your hands. So it’s even more important that you create that know, like and trust factor to your client audience. That’s why potential therapy clients can take a lot longer to nurture towards a sale. Especially in a sector that has becoming increasingly saturated with inadequately trained coaches, healers and therapists promising the world.
So How Do Your Build That Know, Like And Trust Factor?
How do you nurture that know, like and trust when you first start out
How do you grow that confidence and trust with a new audience?
Or how do you build reputation and trust in a new modality that no one has heard off?
Every business has to start somewhere, and the most important place is to focus on your biggest strengths. Focusing on what you already have and what you need to do.
Nurture Your Ideal Audience; get to know your niche audience is, believe me everyone is not your ideal client. Learn how to nurture them by finding out what they truly need and want and meet them where they are at.
Be Visible: if you are not showing up in your business or your marketing regularly you will never build up recognition or reputation. Most potential clients need to know you and your business is genuinely interested in their potential customers. An odd social media post here and there is not enough, you need to have a proper marketing campaign.
Network: making connections is all part and parcel of being visible. Personal networking is a great way to build up connections. Go to events, do talks, make connections online through different social media platforms like facebook groups where your potential audience will hang out. Partner up with other businesses you already use or work with especially those who have similar client audiences. Help other professionals get to know you.
Be Authentic: be authentic but professional. Demonstrate the motivation behind your work on your website, blog and social media. Include a blog of the personal life challenges that brought you to where you are today. Help clients get to really know, like and trust you on a deeper level. Share what you do on a daily and weekly basis to maintain and improve your health and wellbeing. Be honest about your own challenges, be authentic and you will build up trust.
Shine Your Expertise: make sure you include your areas of expertise and qualifications and if you studied something over a few years include that. Make sure you include copies of your certification on your clinic wall. Clients want to know if your the real deal. Especially when so many unrecognised training schools are offering fast-track training in subjects that would normally take a year or two. Consumers need to know if they can trust you with their health and vulnerability.
Testimonials: the more transparent testimonials you have online the better e.g facebook reviews, comments on any social media marketing, holistic directories. Testimonials given to publish on your website etc is fine but actual posts clearly written by the consumer on social media is the best sort of online advertising. A
Word of Mouth: if clients are pleased with your product or service ask them to tell their friends and family. You could offer a discount or points system for everyone they recommend which is a great incentive to tell others.
Client Evaluations & Surveys: at the early stages of business ask clients to fill in an evaluation, you can add include a section at the end if they would be happy to share a testimonial.
Clear Communication & Honesty with Clients: good communication and honesty with your potential and present customers clients is vital. I always ask a potential client why they want a specific product or service even large contractors. If I don’t think what they are asking of me is in their o best interests I am honest. Even if this is referring them on to other therapists or contractors. I believe that was one of the biggest ways I built up long-term trust in my area of expertise for many years.
Ethics and Values: make sure you never compromise on integrity, ethics and values within your business. Create a business memo or manifesto and put it in your marketing and clinic where clients and staff can see it.
Do You Know Your Ideal Audience, Your Ideal Client?
Are You SURE?
Learn why you should be focusing on Soul Clients
Learn why so many healers, coaches and therapists
are focusing in the wrong ideal audience.
[This article was originally published 25th Feb 2017 and was updated and re-published 26th Feb 2020]by