Why clients need that know, like, and trust factor. Why you need to nurture that know, like, and trust factor with your ideal audience if you are a healer, coach, or spiritual teacher. Simple ways you can start implementing that know, like, and trust factor into your business and marketing today.

Why Do Clients Buy From Businesses They Have Heard Of

It is commonly known that most consumers will buy from companies or people they know, like, and trust. They will often buy from a business that they have heard about through their friends, family, or a colleague. Mainly because most consumers buy on reputation or perception.

People like to know who they are buying from so when a friend tells you she went to a therapist that was very nice, very professional, or helped your friend greatly it is more likely to make a positive impact.

Consciously or unconsciously consumers are more market savvy than ever. As consumers, many of us are sick and tired of false promises behind very manipulative marketing. Most of us know just because a company claims their product is the best product or service for this or that doesn’t mean it’s true.

Importance Of Trust Factor If You’re A Healer Or Coach

In the healing and coaching industry clients are putting their health and wellbeing in your hands. So it’s even more important that you create that know, like, and trust factor for your client audience. That’s why potential therapy clients can take a lot longer to nurture towards a sale. Especially in a sector that has become increasingly saturated with inadequately trained coaches, healers, and therapists promising the world.

I know hundreds of coaches, healers, and therapists who believe the techniques and modalities they use are the best or most effective for the problems they solve or treat. But that doesn’t mean the products or services these coaches, healers, and therapists are offering are right for everyone. That doesn’t mean that coach, healer, or therapist is right for everyone. And sadly it doesn’t mean all are great at what they do or even sadder today fully qualified enough to even offer what they do.

As someone who has invested in a variety of holistic and spiritual wellbeing products I can assure you, you may be a highly dedicated healer, therapist, or coach who has taken their training and safety of their clients seriously, but that isn’t always the case. I could tell you quite a few horror stories personally and from clients who became very fearful of the healing and holistic industry after some of the experiences they had.

why customers need the know like and trust factor

So How Do Your Build That Know, Like And Trust Factor?

How do you nurture that know, like, and trust when you first start out?
How do you grow that confidence and trust with a new audience?
Or how do you build reputation and trust in a new modality that no one has heard off?
Every business has to start somewhere, and the most important place is to focus on your biggest strengths. Focusing on what you already have and what you need to do.
  1. Nurture Your  Ideal Audience; get to know your niche audience is, believe me everyone is not your ideal client. Learn how to nurture them by finding out what they truly need and want and meet them where they are at.
  2. Be Visible: if you are not showing up in your business or your marketing regularly you will never build up recognition or reputation. Most potential clients need to know you and your business is genuinely interested in their potential customers. An odd social media post here and there is not enough, you need to have a proper marketing campaign.
  3. Network: making connections is all part and parcel of being visible. Personal networking is a great way to build up connections. Go to events, do talks, make connections online through different social media platforms like Facebook groups where your potential audience will hang out. Partner up with other businesses you already use or work with especially those who have similar client audiences. Help other professionals get to know you.
  4. Be Authentic: be authentic but professional. Demonstrate the motivation behind your work on your website, blog, and social media. Include a blog of the personal life challenges that brought you to where you are today. Help clients get to really know, like, and trust you on a deeper level. Share what you do on a daily and weekly basis to maintain and improve your health and wellbeing. Be honest about your own challenges, be authentic and you will build up trust.
  5. Shine Your Expertise: make sure you include your areas of expertise and qualifications and if you studied something over a few years include that. Make sure you include copies of your certification on your clinic wall. Clients want to know if you’re the real deal. Especially when so many unrecognized training schools are offering fast-track training in subjects that would normally take a year or two. Consumers need to know if they can trust you with their health and vulnerability.
  6. Testimonials: the more transparent testimonials you have online the better e.g  Facebook reviews, comments on any social media marketing, holistic directories. Testimonials given to publish on your website etc are fine but actual posts clearly written by the consumer on social media are the best sort of online advertising. A
  7. Word of Mouth: if clients are pleased with your product or service ask them to tell their friends and family. You could offer a discount or points system for everyone they recommend which is a great incentive to tell others.
  8. Client Evaluations & Surveys: at the early stages of business  ask clients to fill in an evaluation, you can add include a section at the end if they would be happy to share a testimonial.
  9. Clear Communication & Honesty with Clients: good communication and honesty with your potential and present customers clients are vital. I always ask a potential client why they want a specific product or service even large contractors. If I don’t think what they are asking of me is in their o best interests I am honest. Even if this is referring them on to other therapists or contractors. I believe that was one of the biggest ways I built up long-term trust in my area of expertise for many years.
  10. Ethics and Values: make sure you never compromise on integrity, ethics, and values within your business. Create a business memo or manifesto and put it in your marketing and clinic where clients and staff can see it.

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[This article was originally published 25th Feb 2017 and was updated and re-published 24th October 2020]

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