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How To Create A Marketing Plan For 2020

how to develop a marketing plan for your therapy business marketing for spiritual business

How to create a marketing plan for your holistic or spiritual business for the new year. Why every business should be creating a marketing plan for the month and year ahead.

Have you created your marketing plan for the year ahead?

You know what you want to attract to your business in 2020. But how do you make that happen? How do you make sure you make that impact in 2020.

Just like a business plan, a marketing plan is very important in your business. An effective marketing plan gives you a clear focus, a plan, a strategy to marketing your products and services. It is all about planning out the journey you take your clients on.

Without a marketing plan, you have no clear goals or structure in attracting your audience. You basically are taking your clients all over the place. In many ways, without a marketing plan, you’re wasting your audience’s time and yours. Instead of taking them along a nice clear journey towards buying your products.

Like everything in life, there is a science to marketing, there is an energetic element to marketing. In many ways, it’s a bit of chemistry, effective communication, and great relationship building. And if you run a more personal heart-based service as a coach, healer or therapist it is all about being more authentic. Owning and shining your Soul’s Essence.

Without the right steps, without the right foundations, your marketing will be a hit or miss. That’s why so many small businesses struggle to market their business effectively. A clear marketing plan, helps you see much more clearly what is working and what isn’t working. If you just turn up and post anything and everything you, you can’t see what’s working or what’s not. The key part of any marketing plan is leaving enough space to change tactics. But when you know your ideal audience and even better your soul tribe, marketing gets so much easier

What You Need To Know To Create A Marketing Plan

To create a marketing plan there are a few things you need to know first.

  • You need to be able to identify your ideal client or soul clients
  • You need to be able to identify the solutions you offer your ideal clients and soul clients
  • You need to understand the energy and personality of your business and the products your offering.
  • You need to understand the factors that may impact your ideal clients’ buying choices.
  • You need to know the places your clients hang out, the social media platforms your ideal clients hang out.
  • You need to know what will help build connections and trust with your ideal clients.
  • You need to know how much money you are willing to investing in marketing and advertising.
  • You need to know how much time you or someone else will be investing each week or month on marketing.

Once you know all of the above, you have what you need to start creating that marketing plan.

how to create a marketing plan for yourtherapy business

How To Create A Marketing Plan

The most important aspect of any marketing or even business plan is the right steps in the right order.

  1. Create a powerful brand, a powerful message that shines the solutions you offer
  2. Choose what marketing platforms you are going to use; what social media platforms, websites, directories, etc
  3. Decide where you are going to physically show up to market your products service. For example events and exhibitions, fayres, networking events…
  4. Plan out how you are going to build, that know, like and trust factor.
  5. Choose what sort of lead magnets and other freebies, you are going to offer to build that trust, to get them on your mailing list.
  6. Decide on where you’re going to market your freebies, your lead magnets
  7. Work out how much time, energy and money you will commit to marketing each week
  8. Create your sales funnels, any lead magnets or products
  9. Create your action plan
  10. Now you’re ready to start implementing your marketing plan.

A well thought out market plan is a powerful way to plan how you move forward in your business. An effective marketing plan makes everything so much easier, it saves so much time and money. When you know what you need to know and do. When you start seeing what marketing strategies are giving you the best results. Your marketing becomes much easier and more stressless.

who is my ideal client

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Eileen Burns
Owner of Spiritual Marketing Club and Stress Coach Training. Eileen built her own business up for over 17 years through mostly online marketing. A coach, healer and therapist she knows the difficulties many coaches and therapists have in business and marketing. Other than her online Stress Coach Training school which offers stress management, meditation and relaxation therapist training for therapists and coaches. She offers a wide range of spiritual marketing courses and mentoring for holistic and spiritual business owners.

1 Comment

  1. Thank you Eileen. This makes so much sense as clarity is the key to making the right choices and decisions that will be of benefit to both myself and the customer/client I’m targeting. Very informative information that I intend to implement in my business.

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