| What Does Your Audience Really Need From You Right Now. What do they need to hear, feel or see from you right now. |
Know Where Your Audience Is At
Knowing where your audience is at as a soul led business is so important. Knowing what your audience want and need at a specific stage in their challenges helps you meet them where they are. Not where you wish they were. We all know that what some clients want is NOT always what they need. And to help them recognise that you need to be able to speak to them in a way that opens them to shift perception.
Right now so much is shifting in the world, you, your clients, your identity, their identity.
What Your Audience Is Resonating With Is Shifting
As humanity shifts, as beliefs and perceptions change, what resonates with your audience shifts. What your audience want or needs can seriously shift. What you offered 6 months ago or last year may feel out of alignment with you and your audience. I know this is something that resonates with so many healers, spiritual teachers and coaches right now.
So what do you do to support yourself and your audience in those between stages when you feel like you are in those in between stages of a big shift and change.
1. Well Of Course You Do The Internal Work.
If you are a healer, a spiritual coach, a spiritual mentor teacher your work starts as an inside job which in many ways is more important than our paid work. When you stop doing the internal work things get easily out of alignment and the reality is your audience can quickly outgrow you, more than they normally would do.
2. Focus On The Fundamentals
Focus on those things that your audience really need , those things you can do standing on your head that are you are so innately good at it feels effortless. This will natural build authentic connection and trust with your audience and clients. Stop wasting time on the superficial and get back to the most important basics.
3. Help Ground In Depth And Trust
Don’t be scared to talk openly, share truths, ask your audience questions. There is so much focus on positive marketing that it’s went totally the other way, that most of it has became fake, false and illusionary. Discernment is at an all time high people need to feel truth. They want to feel, hear and see authenticity and realness. Not hype or claims that cannot be guaranteed.
Your Audience Needs Real Authenticity
Sadly so much of the wellness, healing and spiritual sector has became so focused on just making money or being seen as a guru. That as consciousness rises people are seeking to work and buy from those that more natural, grounded, authentic and honest.
Each day I see so many coaches, healers and therapists make not just bold claims, but some outrageous claims that give the industry such a bad rap. Claims that they would never be able to back up in a court and law and could trigger legal action taken against them at anytime.
The BIG problem is when you start making bold claims it is difficult to build a reputation back from that. When past clients who didn’t get the results they hoped for believe me they will tell others even if they don’t tell you. It is why you should always avoid claims that you personally cannot back up and that are objective; bias free.
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