What Does Your Audience Really Need From You Right Now. What do they need to hear, feel or see from you right now to feel deeper connection and trust. If you are a healer, coach or spiritual mentor what your audience needs right now maybe very different from what they needed last year, last month even last week.
Know Where Your Audience Is At
Knowing where your audience is at right now, as a soul led business is so important. Knowing what your audience want and need at a specific stage in their challenges helps you meet them where they are. Not where you wish they were.
We all know that what some clients want is NOT always what they need. That is why it is so important for you to understand not just the challenges your audience is facing right now but the distorted beliefs or misconceptions that is stopping them investing in what will help them. This helps you identify the shifts in perception about their problem and your products your content and marketing needs to make. Whilst still meeting them where they actually are.
What Does Your Audience Want From You Right Now?
As humanity shifts, as beliefs and perceptions change, what your audience want or needs can seriously shift. So many businesses especially healers, spiritual teachers and coaches are really feeling this right now.
What Your Audience Is Resonating With Is Shifting
So what do you do to support yourself and your audience in those between stages. Especially when you feel like you are in the gap or middle of a big shift or real transformational change.
1. Get Into Alignment With Yourself
No matter what business you are in start with yourself. If you are a healer, a spiritual coach, a spiritual mentor teacher your work starts as an inside job before any paid work. When you stop doing the internal work things can easily out of alignment but equally our work can quickly change during big internal shifts. We can suddenly feel like we have outgrown the work we have done before. The modalities we use, the teachings we believed in, even the clients we once felt aligned with, feel out of sync. So get grounded into yourself first.
2. Focus On The Present
At this time is so important to ground yourself back into the present moment. To feel your way forward one step at a time. Rather than make rash impulse jumps.
3. Focus On The Fundamentals
Focus on the fundamental things that your audience really need , those things you can do standing on your head that are you are so innately good at it feels effortless. Start to integrate the bridges between what you did before and what your moving forward with. Focus on the things that are still integral in you and your business. This will natural build authentic connection and trust with your audience and new future clients.
4. Help Ground In Depth And Trust
Don’t be scared to talk openly, share truths, ask your audience questions. There is so much focus on positive marketing that it’s went totally the other way, that most of it has became fake, false and illusionary. Discernment is at an all time high people need to feel truth. They want to feel, hear and see authenticity and realness. Not hype or claims that cannot be guaranteed.
Your Audience Needs Real Authenticity
Sadly so much of the wellness, healing and spiritual sector has became so focused on just making money or being seen as a guru. That as consciousness rises people are seeking to work and buy from those that more natural, grounded, authentic and honest.
Each day I see so many coaches, healers and therapists make not just bold claims, but some outrageous claims that give the industry such a bad rap. Claims that they would never be able to back up in a court and law and could trigger legal action taken against them at anytime.
The BIG problem is when you start making bold claims it is difficult to build a reputation back from that. When past clients who didn’t get the results they hoped for believe me they will tell others even if they don’t tell you. It is why you should always avoid claims that you personally cannot back up and that are objective; bias free.
Need Help To Get More Soul Aligned Today – Check out my Morning Meditation For Alignment
