Do you know your business’s gold, frankincense, and myrrh?
We all know the story of how the baby Jesus was given the gifts of; Gold, Frankincense, and Myrrh. Rich traditional gifts for a king from the three wise men.
Each one of us here on earth has our own gold, frankincense, and myrrh. Our own beautiful gifts. I have always been a strong believer that you are here to share the gifts the universe has given you. But we don’t always recognize and appreciate those gifts. Sometimes we expect our gifts to come in a completely different way. Or were too busy focusing on someone else’s gifts we fail to use and develop our own blessings.
What Is Your Business’s Gold
Gold; is a very rich precious metal used for trade. You could look at your business’s gold as those gifts or skills that help us pay our bills. The gold that helps provide for our family, our experiences, or the security we invest in. The gifts we take for granted and the biggest commodity of any business. This includes what I call our Soul’s Essence.
Your Business’s Frankincense
Frankincense; is another very rich commodity. Frankincense’s many blessings include its natural healing, spiritual, and grounding properties. Used in meditation, rituals, and embalming by churches and temples it has very much an earthly and spiritual purpose. Its essence of grounding reminds me how much a holistic or spiritual business has to have strong roots. Like any business, it needs a good foundation and a process to grow.
Your Business’s Myrrh
Myrrh; another spice fit for a king, is the main ingredient of holy anointing oil. An expensive spice, an important trade ingredient used for making incense, perfume medicine, for embalming and anointing the dead. Like frankincense, myrrh is widely used sold for its healing properties. Your Myrrh is the gifts you have that are deeply needed. And unless you educate your audience about the solution you and your products offer. Potential clients won’t know the value of what you are offering or trading.
Nurturing Our Business’s Gold?
In life, our health and well-being is our greatest commodity. Our business’s gold is our most important gifts, skills and those high-value products and services that you and your soul clients love and buy. But in a spiritual business, it is also the foundation and essence of your business.
One of the most effective ways to do this in an online business today is by helping your ideal audience o taste your offerings by using effective Lead Magnets.
Lead Magnets not only help build up better trust between you and your audience, but they are a great way to start growing your email list.
The biggest mistake many spiritual businesses make today is just focusing on selling. They miss out on nurturing a healthy client pathway that helps build relationships or trust with their audience. If you aren’t as well known as the wise men you need to build your reputation.
Educating Your Audience About Your Business’s Gold
If your ideal audience doesn’t clearly understand why your product or service will help them, you have to educate them. You have to share why your greatest gifts, products, and services will make their quality of life easier.
The most effective way to do that is through an Effective Marketing Campaign. A powerful message that shines why your product or service is a worthwhile investment or gift.
One of the first ways to do this is to use effective Lead Magnets this not only builds up a better relationship and connection but instantly starts to grow your email list. The biggest mistake many holistic and spiritual businesses make is just focusing on the selling rather than the relationship or trust if you aren’t as well known as the wise men you need to build that reputation.
Eileen Burns is a Spiritual Business and Marketing Mentor. A highly experienced coach, therapist, and healer who began her own journey as a healer 30 years ago.