What is a Sales Funnel and why do I need one for my healing or spiritual business?
What is A Sales Funnel Process?
A Sales Funnel is basically a step by step sales process, the journey that you take your ideal audience or customer from initial awareness, attraction to purchase. A sales funnel is also known as a revenue funnel or sales process.
Every successful business has some sort of sales funnel as part of their marketing plan or marketing campaign. Even your spiritual or healing business needs a sales funnel, especially if you are using mostly online digital marketing.
Psychology Of A Sales Funnel
Marketing is all about awareness to action. Its main aim is helping bring client or customer awareness of your business, brand, products and/or services.
Sales funnels are basically designed on different steps and psychological factors that takes someone from that intial awareness to purchase.That is why the right Lead Magnets are an important part of an effective in online marketing campaign. Lead Magnets lead your ideal client or customer towards the product you are offering. In some ways lead magnets are the initial carrot that can help your audience pass over their email address. Usually, the freebie that helps build and nurture client connection.
Every business has its own unique sales funnel process and lead magnet. Some types of businesses and types of products tend to have a much shorter journey from initial awareness to sales conversion than other business types. For example, it will often take a longer time to convert your ideal audience into a bigger purchase of a coaching or healing program than a smaller product like a guided meditation, ebook, or 1-2-1 session. The length of time it takes to convert to sale can depend on a lot of factors. But the key is having an effective sales funnel and effective marketing campaign that builds that know, like, and trust.
A Healer Sales Funnel
Like any sales funnel a spiritual businesses sales funnel must start at the very beginning. Here is an example of a sales funnel for a healer, which can be easily adapted to suit also spiritual coaches or therapists.
No 1: Awarness And Attention: Effective branding and marketing on different channels and social media will help increase awareness and attention to your prospective audience, your ideal client. That is why your initial marketing message must be clear and effective.
No 2: Lead Magnet/Capture: Take the time to create a great lead magnet. It should provide a solution to a problem your ideal audience has. A problem that is directly linked to the product you are selling. This is a great way to capture your audience’s attention and get them to hand over their email address.
No 3: Nurture Interest And Connection: with every lead magnet it should be accompanied or followed by a nurturing email sequence, continued connection. You can do that in a number of ways but the longer you continue that nurturing in an effective way you help with the next step.
No 4. Evaluation/ Decision: this is the stage where your ideal audience is evaluating if your product or services is aligned with what they need and/or want. The email sequence that accompanies your lead magnet just like any other nurturing is an opportunity to demonstrate and showcase the benefits of your products and sessions. It is a time to ensure your giving your prospective customers enough evidence of the solutions and benefits your products or services offer. If you’re a healer, it is about demonstrating the benefits of the healing sessions or healing programs offer. If your a coach or therapist the sessions, programs you offer. This is where sharing testimonials of previous happy clients or students can be worth their weight in gold.
No 5. Sale/Loyalty: this part of the sales funnel is all about sales conversion. An effective landing page and checkout, that helps transform your prospective ideal client to a paying ideal client can make a huge difference. Once you have that sale it is about ensuring and building on continued loyalty. Providing your customer with not just what they expect but by over-delivering can help make big impressions, life long loyalty and great testimonials to attract even more clients or customers.
How To Start Building That Sales Funnel
There are so many different types of platforms and software that can help you set up a sales funnel, help you share your lead magnets. I LOVE New Zenler which is an online creation training platform that not only can provide you with Free Sales Funnels but can help you host courses, training, memberships and so much more.
If your a healer, coach or therapist you can start creating courses or sales funnels absolutely Free. Click Here to sign up for your very own Free Training Platform and sales funnels today.by