Why Colour Psychology matters in your marketing. Why the use of colour psychology in marketing is a million-dollar business.

Colour psychology is used in everything we buy from confectionary to shampoo, holidays to electrical appliances. In-fact choosing the right colour  for your business brand is one of most biggest customer attraction investments that most companies make. The psychology of colour in marketing is a very powerful way to capture and engage the conscious and subconscious emotions of your ideal clients.

Colour Psychology, Colour Healing, Colour Therapy

I began studying colour when training as a fashion designer at 17. But it wasn’t until I started studying all different disciplines of colour psychology, colour healing & therapy and colour analysis did I  see the bigger picture. Then I really started to recognise how much colour not just affects our mood, or how it can help our health and well-being but how deeply it affects our unconscious buying and decision-making.

Carefully chosen colours in marketing and branding are used to evoke and manipulate our emotions, our impulses every single day. In-fact colour will often play a big part in why we buy one product or brand over another.

That is why every business should carefully consider the colours it uses in its branding or logo. Why even spiritual businesses should consider carefully the colours of their branding and marketing. But too often healers, coaches and therapists just go with colours they like or attracted to. Like every business, you should consider what colours resonate what you do and with your audience. That is why I combine spiritual and archetypal marketing with colour psychology in my work with clients.

Your logo and branding are there to sell what you offer and if you’re a healer or coach it is there to sell you. If the colours and design don’t match up to what you offer and don’t resonate your unique healing or coaching traits or style, you won’t attract the right potential clients.

Most marketing is now online, so your logo and branding is often the first impression someone has about you and what you offer. If you use the right colours, in the right way it can seriously create a powerful positive marketing message. The wrong colours in your branding and marketing can actually repel your ideal clients and soul clients.

Let’s take a closer look at colour psychology in marketing and branding of multi-national companies. And identify why these major companies may have used the colours they have.

Colour Psychology Of Red

Red is used by the Coca-Cola, Mc Donald’s Red Cross, Virgin and YouTube it is used to convey passion, energy and taking action, red is very much a stimulant to the heart and appetite so has to be used very carefully the reason it is often broken up with another colour. Although red is associated with the root chakra, red should be used with a lot of caution in the holistic and spiritual industry. Red can come across quite aggressive and quite unsightly if not produced by a professional or someone with a good eye.

Colour Psychology Of Orange

Orange is used by Amazon, Fanta, Easy Jet, Insanity, Orange and companies aimed at the teenage or child market. The colour orange is used to convey affordability, comfort, fun and vitality. Orange can be a useful brand colour for the fitness industry for some types of health and transformation coaching who’s main focus is on vitality.

Colour Psychology Of Yellow

Yellow is used by Ferrari, Lego, McDonald’s and Up’s it conveys fun, warmth, joy and movement. The colour yellow is used widely in marketing aimed at children and fast food, as it helps them move quickly.  Soft yellow tones in branding and marketing can be great for health and well-being, transformational coaching. But if yellow is used too brightly or aggressively on its own in marketing it can be annoying and actually stimulate anxiety.

Colour Psychology Of Green

Green is used by Forever Living, Herbal Life, Land Rover, Shirley Price it is associated with earth, nature, freshness, health and healing. It is used to balance the emotions it is used widely in the healing industry and industries who want to come across more green and nature-friendly, in different tints and shading to invoke different emotions and feelings.

Colour Psychology Of Blue

Blue is used by Facebook, IBM, Linkedin, Twitter is used in the right tones it conveys communication, trust and integrity it can be cold and depressing if too cool. If blue is used carefully it can be deeply soothing calm and reflective, the reason it is used by many spiritual teachers who teach meditation or convey stillness, peace. Echart Tolle and Deepak Chopra both use different shades of blue in their marketing. NYR Organics use a dark blue which is often used to convey more an authoritative trust as seen in uniforms of for example pilots.

Colour Psychology Of Purple

Purple was used by Doreen Virtue and is used by Yahoo. Purple is often used to convey royalty, sacredness or mysticism and increased value. But the colour purple can be a very difficult colour to pull off well in branding and marketing. This may be the reason it is only used by approx 1% of companies for branding. Although it can be a powerful colour to be used to market medium, psychic and spiritual businesses the tone and shade have to be chosen wisely and used more to sell someone who is very confident and strong in their abilities.

What Colours Should You Be Using In Your Branding And Marketing?

So what colour combination should you be using in your holistic and spiritual business? It firstly has to evoke the feelings of the solution you offer. If you are a healer or coach you also want your marketing to reflect aspects of you that are attractive to your ideal clients.  So you need to identify colours many ways represent the energy your products and services provide. Too many healers choose colours they are attracted to or need, not what their clients need. An important reason why I help clients dig deep to identify their strongest traits and gifts.

You can have great fun and inspiration coming up with ideas on for example Pinterest here is a lot more about colour psychology. If you would like some help in using colour psychology in your marketing book a 1-2-1 Spiritual Discovery Session to see how we can work together to support you CLICK HERE

This blog was originally published on 11th November 2016 and was updated 13th July 2020

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