The Use Of Colour Psychology In Marketing is a million dollar business.
In-fact choice of colour for your business brand is one of most cost-effective business investments that top corporate companies make. Using the psychology of colour in marketing is a powerful way to engage the conscious and subconscious emotions of your ideal clients.
I began studying colour when training as a fashion designer at 17. But it wasn’t until I started studying all different disciplines of color psychology, color healing & therapy, colour analysis and the psychology of colour did I seriously start to recognise how much colour impacts not just on how colour affects our mood, or how it can help our health and well-being but how deeply it affects our unconscious buying and decision-making.
Colour psychology in marketing and branding is used to evoke and manipulate our emotions, our impulses. In-fact colour actually plays a big part on why we buy one product or brand over another.
That is why every business should carefully consider the colours it uses in its branding or logo.Your logo and branding are there to sell what you offer and if you’re a healer or coach it is there to sell you. If the colours and design don’t match up to what you offer and don’t resonate your healing or coaching traits or style, you won’t attract the right potential clients.
Most marketing is now online, so your logo and branding is often the first impression someone has about you and what you offer. If you use the right colours, in the right way it can seriously create a powerful positive marketing message.
Let’s take a closer look at colour psychology in marketing and branding of multi-national companies. And identify why these major companies may have used the colours they have.
Red is used by the Coca-Cola, Mc Donald’s Red Cross, Virgin and YouTube it is used to convey passion, energy and taking action, red is very much a stimulant to the heart and appetite so has to be used very carefully the reason it is often broken up with another colour. Although red is associated with the root chakra, red should be used with a lot of caution in the holistic and spiritual industry. Red can come across quite aggressive and quite tacky if not produced by a professional or someone with a good eye.
Orange is used by Amazon, Fanta, Easy Jet, Insanity, Orange and companies aimed at the teenage or child market, it is used to convey affordability, comfort, fun and vitality. It can be useful in the fitness industry for some types of health and transformation coaching who’s main focus is on vitality.
Yellow is used by Ferrari, Lego, McDonald’s and Up’s it conveys fun, warmth, joy and movement used widely in marketing aimed at children and fast food. as it helps them move quickly. If used softly it can be great for health and well-being, transformational coaching, If used too brightly or aggressively on its own it can be annoying and actually stimulate anxiety.
Green is used by Forever Living, Herbal Life, Land Rover, Shirley Price it is associated with earth, nature, freshness, health and healing. It is used to balance the emotions it is used widely in the healing industry and industries who want to come across more green and nature-friendly, in different tints and shading to invoke different emotions and feelings. It used
Blue is used by Facebook, IBM, Linkedin, Twitter is used in the right tones it conveys communication, trust and integrity it can be cold and depressing if too cool. If blue is used carefully it can be deeply soothing calm and reflective, the reason it is used by many spiritual teachers who teach meditation or convey stillness, peace. Echart Tolle and Deepak Chopra both use different shades of blue in their marketing. NYR Organics use a dark blue which is often used to convey more an authoritative trust as seen in uniforms of for example pilots.
Purple is used by Doreen Virtue, Yahoo, it is used to convey royalty, sacredness or mysticism and value but can be very difficult to pull off well in branding and marketing may be the reason it is only used by approx 1% of companies for branding. Although it can be a powerful colour to be used to market medium, psychic and spiritual businesses the tone and shade have to be chosen wisely and used more to sell someone who is very confident and strong in their abilities.
So what colour combination should you be using in your holistic and spiritual business, you can have great fun coming up with ideas on for example Pinterest like I have done
You need to think about what colours will sell your products and services that conveys you. If you would like some in using colour psychology in your marketing contact me for a one to one session at email@example.com