Are Using Enough Powerful Visuals In Your Marketing? Images are now vital in any marketing campaign, in-fact posts with visuals in your marketing are 95% more likely to be read. Images also act as a memory trigger by helping 65% of readers remember content for up to 3 days. One of the reasons the right logo can help people to remember you and your brand.
The Power Of The Rights Visuals In Your Marketing
With so much information and noise overload, it can be very difficult to stand out to potential clients, never mind get them to take that next step, to book an appointment, or even like your page. One of the reasons why it is so important to choose powerful visuals in your marketing campaign.
So important that you post engaging, attention-grabbing, or thought-provoking visuals that get your ideal audience to actually stop, notice, and take the time to read.
Taking the time to choose the right images, graphics, and videos can help you get to stand out from the crowd and get noticed. If you add a message that resonates with your client’s core needs or desires this helps increases the chances of being remembered.
Good visual marketing increases conversion if it’s done at the right place, right time with the right message, and product. Just like the quality of your products and services, the visibility of your professional image and branding can actually sell or repel.
Your marketing must align with the psychological beliefs of your potential clients. So choose wisely the words and images in your advertising.
Choosing High-Quality Images For Your Website, Posts
The great news today is you can buy amazingly stunning high-quality images from as little as $1 yes one dollar. I remember having to pay £90 for just one stock image for marketing my meditation classes over 15 years ago. Today stock images are not just much cheaper but there is a much wider choice of great stock photo images to suit every sort of business. Many images, backgrounds even video backgrounds you can get creative with, something that will help you get your message clear.
Choose Colours, Images, And Themes That Mach Your Brand
When choosing the right images for your business make sure you choose colours, images and themes that match your brand. In many ways, your brand should tell a story. Consider the emotional impact you want to have on your audience. Choose your colours wisely; look into the psychology of colour in your marketing.
Things To Consider When Buying And Using Stock Images
Just make sure that you choose the right option when you are buying images on products, downloads, books, cd’s, clothing. Make sure you buy the right license for images that you are using on the products you are selling. These images are strictly copyright and you can be legally fined a few thousand pounds for using an image you don’t have the right license for.
Never just use an image you find online or on social media again you can be legally fined a few thousand pounds for using an image that is copyrighted. As someone who helped build websites for therapists, friends, and family over the last 20 years. I was nearly fined 3 times $25000 each. Because I designed websites for therapists on my own hosting space using images therapists said we’re free to use when they weren’t. I immediately stopped using my hosting space to hold other people’s websites and made sure I was shown the source or invoice of the image.
Tools To Help You Create Great Visuals
You can make amazing images, social media posts, graphics, and memes on the free and paid version of Canva and Visme There is so many free video making software app’s you can get online and for your phone. I create everything on my laptop so I prefer video software like Lumen 5, one of my friends uses pixaloop. And just love the software of Screencast-o-matic.com for all my video editing, power point, and course videos. You can do so much with this software.
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[Originally written and published July 2016 updated 24th October 2020]by