What is Spiritual Marketing? And why is spiritual marketing becoming increasingly popular with the spiritual entrepreneur? What are the main differences between modern marketing and more spiritual marketing approaches?
What Is Spiritual Marketing?
Learn why I believe Spiritual Marketing is about more energy, authenticity, and alignment in your marketing. Why I believe spiritual marketing has more soul and spirit. It has a stronger ability to demonstrate the energetic blueprint of your spiritual business.
Spiritual Marketing is used by the spiritual mentor, teacher, healer, spiritual coach, or conscious creator who wants to be authentic in their marketing. It is for the spiritual entrepreneur who refuses to make promises they cannot deliver.
Spiritual Marketing is very much about sharing the essence of your brand, the core values, and ethics in your marketing. Its main focus is focusing on the ideal clients and soul clients or customers you are most aligned to serve.
The Origins Of Modern And Online Marketing
Modern marketing as we know it today started at the time of the Industrial Revolution from the end of the 18th Century to the late 19th Century.
At a time when there was a massive increase in manufacturing. Easier transportation of goods provided more choices for the consumer. This led to great leaps in more sophisticated media and advertising. By the end of the twentieth century to the late ’40s competition in business became fierce, and selling became more difficult.
Marketing techniques became much more clever at targeting our unconscious, as the psychology of the mind and the psychology of the mind evolved. Companies started to use psychological marketing and branding strategies aimed at their ideal audience’s unconscious desires an+d wants.
Then came the explosion of online digital marketing, so much so that we can order whatever we want from where ever we want at the push of a button. But at what cost? Online marketing today is, even more, evolved, it knows what you like, and you don’t like, it knows your interest, age, sex, where you live, your buying habits and so much more…
Unethical Marketing Strategies
Look at the marketing campaigns aimed at children before Christmas. Marketing psychologically that manipulates children into believing that certain types of toys, games, or clothes will make them happier, cooler, more popular, more powerful, and strong like a superhero.
All psychological triggers designed to make them think and feel all sorts of emotions, so feel they want and need that product. Think fast-food advertising and branding, toy adverts. Think about all those warm fuzzy characters used in marketing to sell breakfast cereal, to sell toys. My generation was exposed to Tony the tiger in frosted flakes, the warm glow kid in the ready break adverts, the family Sunday dinner adverts marketing Oxo Cubes, Gravy… Even the wonderful marketing tactics used by Disney.
You might not think a cartoon or fuzzy character really makes a difference in someone’s buying motives. But different research and studies demonstrate how much these adverts really tap into and play with the unconscious. One study demonstrated that children actually believed that the snack that had a cartoon character on it actually tasted better. We know how impressionable children are and these tactics are used a million times a day to sell some of the unhealthiest even harmful products and foods on the market.
We have all seen TV or social media adverts that use sexual and sensual images. Marketing tactics aimed at triggering your unconscious to believe this will make you look, feel, or be sexier. The celebrity ads that use some famous celebrity or sportsperson to try and sell you that car, a holiday, a high-interest loan, or perfume. All different degrees of manipulation in their marketing. Some are more ethical and honest than others.
Unethical Marketing In The Health, and Wellness Industry
Every day we are exposed to some form of unethical marketing that is based on dishonesty. Sadly unethical marketing is everywhere, as a spiritual marketing coach and as a healer of 30 years, it’s sadly prevalent in the spiritual, holistic health and wellness industry.
We have all seen the health products that guarantee improved health and well-being no matter what problems we have. They never do what they say on the packet, those products that imply longevity, and miracles for the very sick, even terminally ill consumer. I know as someone with rare and chronic health challenges I have spent thousands of pounds on products, healers, and therapists that said more than their prayers. And too many that do more harm than good.
The reality is this type of marketing has actually been the norm for so many many years. That as consumers and even holistic and spiritual business owners, we unconsciously repeat many of these tactics and language in our own business and marketing. Because in many ways it is part of our conditioning.
But this is the last thing spiritual business and holistic business owners want in their marketing. That is why spiritual marketing coaches and spiritual business consultancy sessions can really help spiritual entrepreneurs create a more soul-aligned marketing strategy.
Spiritual Marketing Consultancy
As a spiritual marketing coach and spiritual business consultant, I help spiritual businesses create a more spiritually aligned marketing strategy, a spiritual brand that demonstrates the energetic blueprint, and the brand personality in a fun and authentic way.
For example, most healers and therapists are extremely compassionate heart-based businesses who believe in doing no harm first, many have strong caregiver brand traits, while many psychic, mediums and intuitives are strong alchemist brands.
Many training and teaching schools are strong sage brands, while many coaches and influencers are strong leaders, royalty, or a queen brand personality.
Understanding the archetypal personality of your brand and your brand’s unique soul essence can help you create a more authentic and spiritual marketing campaign.
The last thing any healer, spiritual teacher, or spiritual coach wants is to over-promise and under-deliver. Spiritual marketing strategies help your market your soulful business in a more energetically aligned way.
It also to makes it more effective and easy to attract your ideal audience and soul clients. Because when you learn to market your business using core traits and values your audience recognise what you stand for at an honest unconscious and conscious level. This is spiritual marketing in action, this is a key component of any spiritual marketing system.
Spiritual Marketing And Soul Clients
Spiritual marketing helps you attract not just ideal clients but soul clients, the clients that you can help the most. No one want’s a client or consumer who is disappointed with their purchase. We all want to attract consumers who will be happy with our products and services. And that is why the spiritual marketing approaches make it easier for someone to see if you and your product are the right fit for them.
The spiritual marketing quest is about moving away from unethical dishonest marketing. And learning how to market, your products and services in a more authentic transparent way that speaks to your audience at a soul level. That is why I help my soul clients use archetypal branding in their marketing. And love helping the alchemists, the creators, the nurtures and so many other spiritual brand archetypes with their marketing.
Archetypal And Spiritual Marketing
If used wisely archetypal marketing can be an extremely powerful way for the spiritual business to share what they do. As someone who has studied psychology at the university level, I was fascinated by Carl Jung’s archetypes. And when I started to look into Archetypal Marketing more deeply many years ago, I started to see how I could apply my own spiritual marketing 101 to my own business and other spiritual businesses more effectively.
And help the most dedicated and gifted healers and therapists who seriously struggled to market themself. Learn how to market their spiritual business in a more honest, yet fun and creative way.
Is Spiritual Marketing Becoming The New Marketing?
I think spiritual marketing is naturally becoming the new norm for most spiritually conscious business owners. As consciousness changes, I believe marketing will start to evolve in a more pure and authentic way. As lightworkers, healers, spiritual teachers, and conscious creatives it is up to us to lead the way. If you would love some help in marketing your business in a more spiritual way. Would You Love To Become More Authentic And Spiritual In Your Marketing? Start by taking my Free Spiritual Brand Quiz