What is Intuitive Marketing? And why is intuitive marketing so effective when its combined with archetypal branding and archetypal marketing approaches if you are a more service based business, coach, healer, therapist or even creative.
Understanding Intuitive Marketing
Intuitive marketing is a brand strategy that uses a combination of analytics and human understanding to resonate with your ideal audience at a deep emotional level. For example brand archetypes, psychology, human empathy alongside intuition or gut instinct.
It requires a deep understanding and connection with your ideal audience so you can really build a brand and marketing strategy that feels authentic, aligned yet impactful enough that your brand and marketing stands out.
Intuitive marketing is a great way to showcase what really matters if you are a coach, healer, therapist or service-based business where individuality or certain personal qualities, traits and values are really important to the consumer.
Examples Of Intuitive Marketing In The Health, Wellness Sector
Headspace is a good example of archetypal and intuitive marketing; it uses a combination of spaciousness, soft and friendly animation with simple micro-intentions that help soothe the nervous system. Helping the audience really feel the simplicity, ease of use and calming results that come from their products.
Calm app known for selling meditations, breathing exercises is another good example of intuitive marketing, we just need to look at the simplicity yet effectiveness of the adverts they run between commercials for example of just falling rain. This brand demonstrates how marketing can become much more simplified when you really understand your audience and your main brand offering.
Zoe app for personalised nutrition uses a combination of intuitive marketing, curiosity and educational storytelling very strong sage brand traits to showcase why their audience should trust their own unique biological data than a one size fit all approach to their nutrition.
Examples Of Intuitive Marketing In The Spiritual Sector
Colette Baron Reid’s brand is a great example of intuitive marketing and archetypal marketing. Other than seeing each project as having its own spirit, it’s own life force. And her service-led approach which is about giving first. Her focus on energetic alignment, her leaning into the alchemist and magician archetype and mystic helps build a deeper connection with the soul clients she is here to serve.
Rebecca Campbell also uses intuitive and archetypal marketing strategies. Her positioning around “soul calling” is deeply embedded in her mission, her gifts and products. Even the way she sells her products as activations with deep contemplation, around seasonal and lunar cycles, rather than just a commercial product demonstrates how well she understand the soul clients she is here to serve.
Danielle La Porte builds her whole business around people buy feelings than products. Her brand emphasises the importance of intuitive and emotional clarity. Her business is very built around the grounded values of the communitarian archetype aka orphan brand with practical spirituality.
Why Archetypal Branding Is A Great Foundation For Intuitive Marketing
Intuitive marketing and intuitive branding requires a solid psychological understanding of the emotional wants and needs of your audience.
Identifying your brand’s main archetype, helps you get crystal clear clarity on the main archetypal values your audience wants and needs to feel to trust your brand and products.
Combining the archetypal traits off your brand and the archetypal needs alongside data and intuition. Helps you build an authentic yet strong brand that speaks to the soul clients you are really here to serve. Take my free brand archetype quiz below to identify your most dominant brand archetype at this stage of your business mission.
Eileen Burns owner of the Spiritual Marketing Club is a soul aligned business and marketing strategist, highly experienced of healer of 35 years who sells a variety of self-paced courses and training for holistic and spiritual entrepreneurs. You can access some of her free courses and resources HERE.
