Coaches, Healers, Soul-Led Business Owners how to start selling the solution you solve than the modality or approach you use.
Why coaches and healers need to stop selling their modality, their therapy or approach and the solution you actually solve for your clients. The problem you solve for your clients over and over again.
People Buy Solutions
Your clients and customers come to you, pay you for a solution. If you don’t know what problem you actually help fix, well you are definitely not selling the solution.
Think about when you buy a washing machine, when you buy something at the grocery store. Even if we don’t consciously think about each brand is selling a solution. Some items you buy are their to make life more easier, some are satisfying an indulgence, a want and some are solve a real need.
People want their problems to go away, the bigger the pain point, the more that person actively searches for that solution. It is one of the reasons for example why search marketing is such an effective marketing strategy
Are You Selling Hope Or Actually Selling The Solution?
The problem is too many businesses today are part of “the multibillion-dollar income that promises the world but seriously under delivers.”
Too many are just selling hope or a prayer, instead of a solution.
And consumers can feel it.
Some businesses don’t even know what their customers really want to buy.
How To Start Selling The Solution Clients Want
1. Know What Pain Point Your Product Solves
You need to get crystal clear on what you can guarantee or almost guarantee you can solve and what you cannot. Even if it is just for own mental note. This has to be something that you can easily repeat-over-and over again. If it only helps for example up to 80 or 90% of your clients. You really need to look at no 2 and consider if you are actually being specific enough about the problem you solve.
2. Know Who Your Ideal Clients Or Soul Clients Are
Selling the solution you solve is knowing the people you solve it for. If your product or service may not be as effective on certain types of clients with other conditions, challenges. You know you cannot guarantee or imply that you solve that problem for that type of client or customer. This can give you far more information on the pain point you truly solve. So for example having the solution for someone who has brain fog caused by menopause, would not necessarily solve brain fog caused someone with an other medical condition.
3. Share The Evidence And Testimonials To Build Trust
You can only find out if your product or solves the problem for your clients when you see the evidence, analyse the date, get the before and after testimonials. That is why one of the best things anyone can do before starting your business is to do product research. And during your training as a healer or practitioner, get plenty of case studies. A handful of clients doesn’t always give you a clear honest picture, it doesn’t always tell the whole story. Gather evidence of not just the main solution you solve but all those extra benefits your audience share with you.
4. Understand Why Your Product Or Approach Works
Helping your customers understand why your particular product or service work is extremely useful when actually selling the solution and benefits your products or service provides.
5. Get Crystal Clear In Your Messaging
Your brand messaging and your product messaging must be crystal clear. It also has to stand out make an impact, that is why it is so important to know your UPS, your unique selling points. What makes your business stand, what are the different benefits, advantages, improvements…
Start Selling The Solution You Provide
If you want to start selling the solution you naturally provide, but are lacking clarity of the main solution you solve in your business, or the main solution your product or offering provides. Check out my brand new tool below
