How To Create Client Converting Content

how to create blogs that convert to clients if your a therapist or coach

Learn how to create client converting  content on your blog.

Client converting content is any blog, media or resource that doesn’t just convert readers into leads, but actual leads that convert into customers. A client converting blog isn’t just about the blog content . Coverting content can depend oh how well it is packaged, yip marketed. How well it is laid out, and how carefully it is creatively designed.  Your content has to Read, Relate and Respond to your ideal clients needs, wants.

Know and understand your ideal clients biggest problems.

What do they want, need, what are they are interested in, what they will find of value.?..So it is important to post relevant, interesting and informative content. Content that will make your ideal client stop, be curious and read. Now if you are not 100% sure of your ideal client or soul clients FIND OUT

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Create Powerful Attention Grabbing Titles

It is often worth spending more time on the title than anything else. With so much information over load, your blog title has to speak to the reader. What would make you stop to read- what would grab your attention? Think of clients, consumers, biggest pain problems, the solutions you offer, or questions? I bought a title creating piece of software a number of years that I still have on an old computer but there is so many free versions like the Title Generator

how to write blogs that convert

Create Powerful Attention Grabbing Images

Powerful attention grabbing images don’t just grab your readers attention but encourage them to pin, share, retweet…I LOVE to use Canva to create images and graphics. But if this is something you struggle with or don’t have the time Healthinomics have amazing content bundles for many health and holistic businesses.  For a small investment you can get a whole bundle of graphics/images to use on social media.

Make Sure Your Post Is Relevant, Interesting, Informative

A blog has to include content that has value to your ideal client. So ensure your blog contains valuable information, perhaps a solution, tips, advice, suggestions. Or if  the purpose of a post is about you helping your client get to know you better. Make sure you give them what they are really seeking. Show them your expertise,  share your knowledge or  life experience of a particular challenge..

Use A Nice Clean Easy To Read Professional Layout And Font 

Sadly most viewers rarely stay on a website for more than 6 seconds. So the easier your blog or site is to navigate and read, the more likely they will read to the end.

Use A Plugin On Your Blog That Encourages Comments

I LOVE the free version of Comments Luvit has a great feature that automatically posts a link of the latest blog of any reader that leaves a comment. Link’s on someone else’s website can be great for SEO. So this is a great incentive to encourage regular visitors. And well more comments on your blog can help increase client influence. All great tactics to encourage other readers to come back,  comment, share and see what your are offering.

Add A Social Share Plugin So Other’s Can Share Your Posts 

Free sharing to social media like facebook is one of the greatest ways you will reach new free traffic. One of the reasons, I love to share valuable blogs that will benefit my audience. What about you are you sharing enough of other people’s content?

Repurpose your content into Free Downloadables

Look at different ways to repurpose your blogs.  You can combine blogs to create free pdf’s, free ebook’s. All great ways to build your email list and give your ideal audience great valuable content.

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Eileen Burns
Owner of Spiritual Marketing Club and Stress Coach Training. Eileen built her own business up for the last 20 years mostly through online marketing. A coach, healer and therapist she knows the difficulties many coaches and therapists have in business and marketing. Other than her online Stress Coach Training school which offers stress management, meditation and relaxation therapist training for therapists and coaches. She offers a wide range of spiritual marketing courses and mentoring for holistic and spiritual business owners.


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