How To Be Authentic In Your Coaching Business or Spiritual Coaching Business. How to be more transparent and honest with your clients and marketing.

So what does being authentic in your coaching business and marketing really mean? How can you show up and be authentic in your coaching biz  without having to share everything about your life or spend hours taking selfies on social media?

Being Authentic In Your Coaching Business

Building any business has its challenges, building a more soul aligned coaching business in a highly saturated industry can be even harder. Especially when there is so much noise, over hyped, highly seductive marketing tactics.

But the reality those tactics are beginning to fail.  As the bottom is beginning to fall out of many areas of the coaching industry,  that is built on illusion on seduction.

As more and more people are waking up to to the highly manipulative and seductive marketing strategies. More clients are consciously taking the time to seek out more highly skilled coaches full of integrity who like you who are doing what they can to be more authentic in your coaching business.

That is why truly being authentic in your coaching is going to help you not just attract your ideal clients  but even better soul clients.

We Are Conditioned To Be Anything But Authentic

The problem with being authentic in your coaching and being authentic in marketing today is most of us have been programmed and conditioned to be anything but authentic. We all have so many masks and layers, it takes time and a lot of inner work to truly be our authentic selves.

We are so conditioned to be what our society, culture, education, or even family expects us to be. So over identified with the ego  that we are often not that truly aware or connected to our true self, our spiritual self.

It Takes Time Master Being Authentic In Your Coaching Business

It can take a lot of soul work, more soul connection and deep inner work to start to really recognise and get to know ourselves. In many ways we are all works in progress. As a coach for over 20 years, I am still letting go of who I am not, to unlock more and more of who I truly am in life, business and marketing.

Being Authentic As A Spiritual Entrepreneur in your spiritual business

Why Most Marketing Conditions Us To Be In Authentic

Most business and marketing tactics today especially in the coaching industry are based on over-hyped seductive programming . You just need to look at the modern superficial culture of filtered selfies and glossy over-sexualised photo shots.

The false promises and exaggerations that have become so normalised in the coaching market and sadly now the spiritual sector. Your ideal audience especially your soul audience yearns for you to be not just authentic in your coaching but in your marketing.

Your Clients Need You To Be Authentic In Your Coaching Business

Too many consumers today are so sick and tired of the over-hype and vast manipulation in the coaching industry. In some ways some of the coaching industry has became a form of amusement for many who  the explosion of poor fast-track coaching training for what it is.

Clients want real coaches that  they can truly relate to, feel aligned with, feel a deep connection and trust with. They want to know you are the real deal.

Your Clients Need You To Be Authentic In Your Marketing

But sadly too many coaching schools are still teaching new coaches very outdated business and marketing approaches. Those based on views like fake it till you make it or focus only on your dream clients, the highest paying clients.

They are trying to build a business on who they would like to be rather than on who they already truly are. Being authentic in your coaching or spiritual business gives you a natural edge. Being more authentically and spiritually aligned in your spiritual coaching business less stressful and taxing. As it is far easier to be yourself than try to be someone else.

Success Starts With Being  Authentic In Your Coaching Business

There is only one of you and as long as you are actually a  genuine coach, with the right type of coaching skills, for your ideal audience, the right niche, and the right marketing strategy.

You have the potential for great success from being authentic in your coaching business. When you build your coaching business around your strengths, your greatest areas of expertise.

I built my own coaching business of over 20 years around my uniqueness, my unique strengths, and around many big vulnerabilities, even around many disabilities and health challenges.

Many times I did things a lot differently than other businesses because of those challenges which were part of my authenticity.

Standing Out Needs Authentic Marketing

If you want to stand out from the crowd in what appears to be a very busy market you need to know you, really know you.

When you really know yourself, when you’ve done a lot of inner work it’s much easier to shine in your marketing. That’s one of the reasons I love teaching coaches and healers more about archetypes and spiritual marketing. This a way to help you be more authentic in your coaching, fully own and recognise some of your greatest gifts and traits.

Top Tips On How To Be Authentic In Your Coaching Business

  • Get to know your authentic self

  • Deepen your soul connection

  • Identify your biggest strengths and traits

  • Don’t be ashamed of your weaknesses, be aware and honest about them.

  • Invest in the right coaching skills and mentor to support you.

  • Coach in a niche that is based on your zone of genius

  • Focus on soul clients.

  • Be Authentic In Your Coaching

  • Be Authentic In your Branding And Marketing

How To Be Authentic In Your Coaching

The Power Of Being Honest And Authentic In Your Coaching Biz

The truth is when you are completely honest and authentic in your coaching or therapy business your rawness, and your humanness helps you naturally stand out. Helps your audience feel you are the real deal.

Coaching a client is an honour, a privilege, it is important for your audience to know you genuinely have their best interests at heart.

Being authentic in your coaching helps you get into a natural state of flow with your clients and your zone of genius.

Your coaching business depends on your gifts, skills, your uniqueness. In many ways, you are selling that uniqueness.

The Most Spiritually Successful Coaches

The most spiritually successful coaches and healers I know show up, focus on their zone of genius and just do what they are here to do. Those that struggle spend too much focus on what everyone else is doing than identifying their greatest gifts, their life and soul purpose.

Learn how to bring more authenticity into your Coaching , Healing or Therapy Business Today in 5 Easy Steps with my e-book and 5-day spiritual business and marketing course

“How to Be Authentic in Your Coaching, Healing  Or Therapy Business”


5 Steps How To Be More Authentic In Your Spiritual Business if you are a Spiritual Entrepreneur