What is the heart, soul, and ego of your business?

Why The Ego Of Your Business Can Harm Or Heal Your Business. Exploring the spiritual elements of your business: the heart, soul, and ego of your business, and how to keep it in harmony.

If you are a spiritual entrepreneur, you are more likely to recognize your business as an extension of you and your soul’s calling. In many ways, our motivating drives and decisions in our business come from our heart, our soul, and our ego.

The Heart Of Your Business

The heart that runs through the veins of our business. Is often based on whatever therapy, technique, service, or products we are passionate about. And the love we feel when doing what we can in helping and supporting others.

The genuine compassion and care we give to our clients and students who we are so honoured to work. The heart and soul expansion of your own personal growth and spiritual evolvement that comes from doing your work.

The Soul Of Your Business;

The soul of your business is very much your why, those deeper intentions and motives. It also includes the magic of what we bring through as our unique essence, our natural gifts, and our abilities.  Our unique message runs through our business connections and everything else that we do. Our values, ethics, strengths, skills, and expertise.

The Ego Of Your Business:

We can look at the ego of your business as the foundations of your business,  the structures, the survival, and the human aspects of your business. That which comes from your beliefs, fears, sense of self, potential, and limitations. Is often shaped by our past, our stories, and even our wants, desires, dreams, and hopes.

Our ego, in this sense, is the power and financial aspect of our business. A positive, healthy ego can help us make healthy decisions, even take necessary risks. A negative, fearful ego can sabotage our success in different ways, from lacking confidence and self-esteem to moving forward.

A negative, reckless ego can be harmful and dangerous. A healthy, balanced ego in your business is vital for success.

The Heart of Your Work

• What do you love about your work?
• What type of clients do you love to work with?
• What is important in your business: your ethics, your core values?

The Soul Essence Of Your Work:

If we look at our soul essence, it is far greater than we can imagine; it has a purpose just like your business.

What are the beautiful, unique traits of your soul essence?

So many healers, therapists, and coaches have strong archetypal traits of

The Magician – alchemist, shaman, medicine man, ( healer)

The Sage – the teacher, mentor, guru, expert, wise old man or woman

The Caregiver – nurturer, parent, helper, ( healer). …

What are the main archetype traits of your soul essence? Check out The 12 Common Archetypes.

This can really help put a magnifying glass on the core traits that have been with you all of your life, that come so naturally that you don’t even think about them. And those gifts that grow and expand with life experience.

Combine this with your life’s challenges, and somewhere in the middle, altogether is the magic and key to your soul business.

The Ego of Your Business:

The ego of your business could be viewed as the survival aspect of your business, influenced by the structure, processes, and even mindset of your business. This has to include the financial model of your business. Too large an ego can kill as many businesses as no ego.

For many of us who actively work on letting go and detaching from the ego, this may seem counterproductive. But in business, we have to have a sense of self, a sense of our zone of genius, where our levels of knowledge, expertise, and gifts start and end.

You have to have a certain level of awareness, confidence, and self-esteem to make healthy decisions. A reckless ego can seduce us into delusional and even reckless behaviour, which is often seen in the sabotaging shadow traits of the rebel archetype.

Understanding The Ego Of Your Business

One of the biggest drives in my business was always to be the best therapist I could be. But in many ways, it was my biggest crucifixion. I was driven by my passion, my purpose, but also my ego, my fear, pain, and even trauma from harmful therapy practices. I had very rare and serious health conditions from a young age, and the only solace I got was through healing and holistic medicine. And although I was privileged to be treated by some of the most amazing and dedicated therapists here in Scotland. I equally experienced too many harmful and dangerous practices.

Healthy Aspects Of The Ego In My Business

I vowed never to let any of my own clients experience those sorts of challenges. In many ways, these experiences helped me be a better therapist. It helped me recognise how important it was to get the best training I could. It helped me to look for the best trainers and teachers. And to understand that we are all never-ending students.

Negative Aspects Of The Ego In My Business

But in other ways, I put myself through horrendous pressure and stress to be the best therapist I could be. So I was constantly learning, constantly training. And although I do believe many healing and holistic training courses today are not long enough, and not deep enough, which can create all sorts of harm to their future clients in relation to contraindications and co-dependency issues. I also know there were traits of fear of not being enough.

I was also driven by my own life story in relation to money and charging.  I spent most of my early twenties very ill and unable to work. And the next 30 years spending most of my income on my health, well-being, and training. At times, I spend so much money on treatments and people who promised the world that never worked. And then at times, I didn’t have the money for treatments that would have helped.

So I ended up carrying that story into my business, believing that many clients couldn’t pay, so I constantly undercharged. The reality was that these clients were generally in a lot better financial situation than I ever was. And did not have the complex issues that I had. I was trapped in my egoic fear, my limiting beliefs, and my old story.

The Unhealthy Ego Of Your Business

The unhealthy ego of your business can show up in so many ways. What elements of your ego are sabotaging your business?

Your Life’s Journey

From our life’s journey, our wounding comes the wisdom and compassion born from our own story. Your biggest life challenges are often the biggest assets in your business. But it can also bring with it some of your biggest shadows. For example, all healers arrive as the wounded healer. From those wounds come great compassion and empathy, but also other wounds that need to be addressed, to keep your business in alignment.

That is why it is a good idea to check in regularly with how aligned you are in your business, and how aligned your business is with where you’re going.

Originally published 3rd August 2016, Updated 9th May 2026