Do you know your business’s gold, frankincense, and myrrh?

We all know the story of how the baby Jesus was given the gifts of; Gold, Frankincense, and Myrrh. Rich traditional gifts for a king from the three wise men. I believe as god’s children  we on some level all have  our own gold, frankincense, and myrrh.  Our own beautiful gifts that we are here to share. Now to do what you are here to do it is important to recognise and appreciate those gifts.

Sometimes we are so busy focusing on someone else’s gifts we fail to see, appreciate, really value our own unique gifts. It is is the same when you create a business sometimes you are so close to that business you cannot see your business’s gold, your business’s special gifts and blessings.

What Is Your Business’s Gold?

Gold; is a very rich precious metal used for trade. You could look at your business’s gold as those gifts or skills that help us pay our bills. The gold that helps provide for our family, our experiences, or the security we invest in. The gifts we take for granted and the biggest commodity of any business. This includes what I call our Soul’s Essence. Your business’s gold is tn many ways the most valuable commodity.

Your Business’s Frankincense

Frankincense; is another very rich commodity. Frankincense’s many blessings include its natural healing, spiritual, and grounding properties. Used in meditation, rituals, and embalming by churches and temples it has very much an earthly and spiritual purpose.

Its essence of grounding reminds me how much a holistic or spiritual business has to have strong roots. Like any business, it needs a good foundation and a process to grow.

Your Business’s Myrrh

Myrrh; another spice fit for a king, is the main ingredient of holy anointing oil. An expensive spice, an important trade ingredient used for making incense, perfume medicine, for embalming and anointing the dead. Like frankincense, myrrh is widely used sold for its healing properties.

Your Myrrh is the gifts you have that are deeply needed. And unless you educate your audience about the solution you and your products offer. Potential clients won’t know the value of what you are offering or trading.

Nurturing Our Business’s Gold?

In life, our health and well-being is our greatest commodity. Our business’s gold is our most important gifts, skills and those high-value products and services that you and your soul clients love and buy. But in a spiritual business, it is also the foundation and essence of your business.

Part of nurturing a truly soul-aligned spiritual business requires us to have good soul connection and daily spiritual rituals.  Good connection, and trust with our clients and customers.

One of the most effective ways to do this in an online business today is by helping your ideal audience o taste your offerings by using effective Lead Magnets.

Lead Magnets not only help build up better trust between you and your audience, but they are a great way to start growing your email list.

The biggest mistake many spiritual businesses make today is just focusing on selling. They miss out on nurturing a healthy client pathway that helps build relationships or trust with their audience. If you aren’t as well known as the wise men you need to build your reputation.

Educating Your Audience About Your Business’s Gold

If your ideal audience doesn’t clearly understand why your product or service will help them, you have to educate them.  You have to share why your greatest gifts, products, and services will make their quality of life easier.

The more you know and share your business’s gold, those unique selling points that are going to really speak to your ideal audience, resonate with those ideal clients. You can start including this information in your marketing message and content.

The most effective way to do that is through an Effective Marketing Campaign. A powerful marketing campaign that is all about educating your ideal audience why your products or service is totally aligned with their needs and wants.

Using Lead Magnets To Nurture Your Audience

One of the most easiest ways to do help your audience experience some of your business’s gold is to create high value Lead Magnets and nurturing sales funnels that help build more trust around you, your services and products. This not only builds up a better long-term  relationship with your ideal audience but instantly starts to grow your email list.

Creating A Client Customer Pathway

Many holistic and spiritual businesses just focusing on the selling rather than having a customer journey or pathway that is designed to nurture good relationship or trust.

Today people are so busy, so distracted and overwhelmed with so much information on the internet, that if you don’t capture their attention and get their email right away you can lose that potential client because there wasn’t a clear pathway for them to get to know you without having to make any formal commitment or direct connection.

Because many consumers today are not ready to reach out at certain stages of the journey, they would rather be a silent observer, or a silent enquirer. The right funnels and pathways can help your audience get to know you in a way that is comfortable them

Eileen Burns is a Soul Empowerment Coach, Healer and  Spiritual Business and Marketing Mentor.  Who began her own journey as a healer 30 years ago.