Are You Attracting The Right Clients?
Who are your right clients, your Ideal Clients, or even your Soul Clients? The biggest challenge in any business is attracting enough clients, especially the right clients.
If you are a coach, counsellor, healer, or any type of well-being practitioner you want to attract the right clients not just any clients. Why, because not all clients are your right clients.
Clients will come to a coach, healer, or therapist for all sorts of reasons, particularly those who they most resonate with.
But the reality is every client or customer wants the best person for the job, the person who is most likely to solve their problem often in the most effective, shortest, or most cost-effective time.
Choosing The Right Healers And Therapists
My own health journey so far involved over 30 years of investing in a lot of healers and therapists. I wasted thousands of pounds on therapists and healers that were not right for me.
Because they simply didn’t have the skills, experience, or insight to truly help me with the complex challenges I had.
Some were simply not qualified enough, some experienced enough, or aware enough to realise that I was not their ideal client.
The more experienced and wiser were always honest and would state when they were not sure if they could help me.
Every Client Deserve The Right Healer Or Therapist
The reality is every client deserves the right healer, therapist, or coach for their needs when possible. Not approaches that make you so sick or have very serious relapses.
One therapist nearly cost me my eye, and one detox recommended contributed to me losing 3 teeth.
Many took me on and used modalities that were actually dangerous for my condition because they didn’t have the right skills or expertise.
They were not focusing on building a business around the right clients just focusing on getting any clients that would pay them.
The reality was I was investing in the wrong therapists too many who believed everyone was their right clients.
This was a very costly but valuable lesson in my life and business because it taught me how important it is for any holistic or spiritual business to identify who is and who is not their right client.
The Right Clients For You
The facts are no matter how qualified you are, you are not perfect for every client and not all clients are the right clients for you or your business.
The right clients will want you for a variety of reasons. Some right clients may feel aligned with you because of your experience, your skills, your training, your insight, or even your personality or values.
That is why it is important every holistic and spiritual business focuses on building a business and marketing plan around the right clients..
Marketing To The Right Clients
Marketing to your ideal clients is about creating an aligned brand. But if you don’t know your right clients, or your niche market you can waste a lot of time, energy, and even money on the wrong audience.
Especially today, when clients have so many choices. It is so easy for them to get overwhelmed by the number of practitioners trying to promote or sell their products or services to them.
But when you know your niche and know inside out your ideal audience who you can best serve things get so much easier for you and your clients. Your business gets simpler and more effective so does your marketing.
The Power Of Being Honest About The Right Clients For You
The right clients for you, may not be the same as the clients who want to go to your friend who practices the same modalities as you.
One of the main reasons you should not market yourself like someone else as your brand is unique to you and your biggest strengths. That is why I am such a big fan of archetypal branding and marketing.
Be you, be authentic in your business and marketing, now more than ever your clients want to know you and what makes you and your business unique.
Just think of why we choose a mobile phone over another; price, style, credibility, durability, functions, ease of use, and extras. Clients are all unique and will go to a coach or therapist not just if they can offer that solution, but if the2y connect, like them, value them, and above all trust them.
Who are the right clients you can best serve right now?
It is important to dream big and know what you can do to help them, but also have the confidence in being honest with clients about what you know you can definitely help them with and maybe areas you will try your best but you cannot promise or guarantee.
Then it is all about building strong foundations in your business, focusing on what you can do for clients with a specific issue, maybe it’s just less pain, stress, and improved nutrition. Once you have built up trust with the right clients, especially those with more complex issues have more likely to let you try out a few things if they are done in a more safe and controlled way.
So Who are Your Right Clients? Would you love to explore this more?
I share more about how to focus on the right clients for your spiritual business in my Free Course – What is a Soul Client? If you are really ready to step up in your business and marketing. Not just interested in focusing on ideal clients and soul clients but learn how to market to them in a more powerful and effective way.