How To Reduce Ideal Client Objections And Doubts in Your Spiritual Business with Archetypal Branding And Marketing
Effective marketing and branding are about conveying a crystal clear message to your ideal audience that stands out and builds audience trust.
A message that makes a strong enough impact to stand out from the crowd and attract your ideal audience.
If you want to create a more soul-aligned spiritual business, you need an authentically aligned brand that will be strong enough to attract soul clients and win audience trust.
But the reality is no matter what we are selling, some potential customers always have doubts and fears when considering buying any product or service.
And it is our job as business owners to identify and eliminate any ideal client objections or doubts they may have about the products and services we are offering.
Common Ideal Client Objections And Doubts
Depending on your ideal audience and what problem you actually solve, there can be a variety of different client objections and doubts your audience may have around your business, your product, or your services
Let me give you some common examples of ideal customer and ideal client objections and doubts that show up for many spiritual businesses and holistic businesses.
- Price Objections
- Promise Fears And Doubts
- Commitment Or Time-Related Fears
- Lack Of Understanding Or Connection
Price Objections And Doubts
Common ideal client price objections and doubts in relation to your holistic or spiritual products and services can include
“I can get this cheaper somewhere else,”
“I don’t know if I can afford this”
“This seems expensive”
“What am I getting for my money, what is included in the price?”
” This seems too cheap maybe it is of poor quality, maybe they aren’t that skilled or experienced in what they are doing”
“What am I exactly getting for my investment?”
Promise Objections And Doubts
Common ideal client objections and fears around promises and guarantees can be what you do or don’t imply in your marketing.
Some promises and implications without evidence or backup can actually cause clients to doubt your authenticity, so it is important to be aware of what you are actually implying or stating in your advertising and marketing. And be able to identify common questions your potential clients, customers, or students may have about your courses, products, and services.
“Will this really work for me?”
“I have been burned before”
“Will this treatment work if I have complex issues”
” I have tried something similar and didn’t do anything like what they said it would do”
“How can they guarantee it will work”
“How will it transform my life? “
“I am not sure I trust what they are saying it will do…”
Ideal Client Commitment Doubts And Fears
Typical Ideal client objections related to commitment and time are
“Will I be able to commit to this program”
“Will I be able to fit this into my busy schedule”
“Will this training be available on days and times I am free”
“Do I need to complete this in a set time?”
“How long does it take before seeing results?”
“How much work do I need to put in?”
Lack Of Connection Doubts And Fears
Some common ideal client objections and fears are based on an initial lack of connection and trust in you, your business brand’s values, or products and services. This can be for a variety of reasons which can include mixed, inconsistent, or poor messaging.
Another area that can trigger ideal client objections and distrust is a lack of transparency such as not enough information or a sense that you are not being 100% honest.
Here are some typical ideal client objections that can be easily solved by the right information on your website or in your marketing.
” I am not getting enough information on their website to see if I feel any connection or trust from this person…”
” I am not sure of this business’s brand values, it is important to me that… but I don’t see any information anywhere”
“It is important to me that the healer is… but I am not sure if they are”
” I cannot find any information about their qualifications or experience, I need to trust they are qualified and experienced enough to help me…”
Top Tips To Reduce Ideal Client Objections And Doubts
Know Your Ideal Customers And Clients:
One of the common ways to reduce customer and client objections and doubts is to know your ideal clients, especially soul clients inside out. Know who is and who is not your ideal client and make it crystal clear in your marketing. Get to really understand their doubts, frustrations, and fears, and identify any possible questions or objections they may have by putting yourself in your audiences shoes. So you can educate and reassure them in your marketing why you, your product, or your service is the right fit. Identifying your Brand’s most dominant archetype can help you identify the soul clients who will be attracted to your brand’s core values.
Build A Highly Effective Authentic Brand
Creating and building a highly authentic and effective brand for your spiritual business can be worth its weight in gold. A poor brand can unfortunately lower client confidence and trust in your brand. While a really effective brand can seriously increase client confidence and trust and reduce customer objections and concerns.
A great brand helps not just make you money but helps reduce advertising costs, it can also help you quicken your audience to client and customer conversions. Archetypal Branding can be one of the most powerful and quickest ways to build a deeper connection and trust with your ideal audience, especially soul clients. As it helps you resonate your brand’s core values and traits in a powerful yet simple way. It is one of the reasons I teach a more spiritual archetypal branding approach to my clients as it helps lower soul client objections and fears.
Be Crystal Clear About Your Offerings
Be crystal clear about what is exactly included in your products and services to minimise ideal client objections and confusion. It is important to help your audience understand exactly what you are offering. This should include what makes your product or service different from someone else for example, the quality, depth, or level of your product or service especially in relation to the price point of your offerings.
If for example, you are selling products or services at a more premium price point make sure you include all the extras and benefits that make it premium or special. For example, maybe you offer your product or services at a luxury venue or you use only an exclusive range of high-quality products in your treatments.
f you are a coach it may be access to an exclusive online high-end coaching membership platform based on decades of experience and success. Or if you are a therapist it may be the fast and permanent results your product and services help achieve. An archetypal-aligned brand strategy can help you get clear in your messaging.
Only Make Promises You Can Guarantee
It is important to not imply or make promises you cannot guarantee. Sadly today the spiritual sector today is becoming increasingly viewed as a Spiritual Industry where anything goes, and anything is sold, for some, it is now seen as an easy way to make money than having any real genuine spiritual integrity.
So much so there is a lot of consumer and client distrust. Most consumers today have at least one bad experience where they have been mis-sold or burned by overhyped highly manipulative or seriously dishonest marketing or business strategies.
I can honestly say that at least 80% of what I have purchased in the spiritual sector didn’t deliver in any way what it said it would. And it wasn’t due to a lack of commitment or application of these products and services. It was often a lack of awareness, naivety, or a serious exaggeration of what their products and services could genuinely achieve for each and every customer.
That is why client or customer guarantees for certain products and services especially high-investment products and services can be a good idea. Instead of making or implying things you cannot possibly guarantee or don’t really know check out the next suggestion regarding feedback and testimonials.
Ask For Feedback And Testimonials
Asking for feedback from your clients and customers is a great way to identify what areas you’re doing well in and what areas your business needs to improve on. It can also help you get more authentic feedback, about what impact your products and services have had on your audience’s life or wellbeing. When starting out or offering a new product or service get some honest beta-testers to try out your products and services to give you honest feedback. This can also help you identify ideal client objections you may not have considered.
Swapping for reviews isn’t always a great idea as it can make it more difficult, to be honest, better to swap for feedback, and if it’s really positive then ask for a testimonial. Make sure you ask for testimonials from happy clients and customers and include those amazing testimonials on your website and social media marketing.
Archetypal Branding Helps Build ClientTrust
Archetypal branding helps build ideal trust as it helps you align your brand and marketing specifically to ideal clients and soul clients. In many ways, it increases soul-client resonance at the unconscious and conscious level without having to resort to over-hyped or dishonest manipulative marketing strategies to stand out.
That is why archetypal branding is so effective at reducing ideal client objections or fears, especially in the spiritual industry. It helps move client objections to client confidence to client conversions.