Learn How To Create A Manifesto In Your Business. Learn why creating a manifesto can strengthen your business and your client relationship.

Core Ethics, Values and Boundaries is something therapist’s think of in the client and counsellor/therapist relationship. But these are also the core of any successful business, especially a spiritual business.  Especially in the holistic and spiritual business where we are being of service, supporting people with their health, wellbeing and or spirituality.

Your business manifesto is a powerful declaration of your businesses core values and ethics, and on how you intend to practice within your business. It serves as a statement of your companies ethical foundations and what it serves or offers to do. It basically can make clear what you will make sure you do and more importantly what you won’t do. Or it can be a statement of your vision, what you are growing towards.

Why Creating A Manifesto Can Support Your Marketing

A manifesto can be part of your advertising campaign i.e. in your business brochure, on your website… 

When your business stands up, owns and promotes its values,  it’s ethics you attract clients with matching values, who will stand by you.

So make sure you post your manifesto somewhere visible in your place of work. A manifesto reminds you, your staff and clients of your businesses core values. As this is part of your message, it is part of you.


Creating A Business Manifesto

Creating A Manifesto Creates Healthy Guidelines In A Business

Creating a manifesto can help prevent you or your staff make the wrong decisions in challenging situations. It can be tempting in stressful situations to do something you wouldn’t normally do to please a client or do what feels like the only option. A staff member may make a  compromise just to get that extra promotion. A business owner may make rash decisions to get out of a financial swamp. But your reputation, your trust and ethics is everything in this line of work. Make sure your manifesto is something you will naturally adhere to, make sure it is driven by your core values not temporary ones.


Why Creating A Manifesto Creates Trust

Most of my work has always involved aspects of teaching/training. I was very fortunate to get asked to do all sorts of very interesting and rewarding work. But even when my business was struggling I would always stick to specific core values;

A/ By refusing certain work or giving the work to someone else, if I felt someone else was more suitable for this contract.

B/ When I wasn’t sure I could give the job the professionalism it deserved due to health challenges I employed other therapists

C/ If I didn’t think the work I was asked to do was right for the client, service users, the organisation or my businesses reputation. I would say so and make a better suggestion.

Working With Integrity And Discernment

In many situations organisations would initially challenge my decision saying I had just talked myself out of a sale. Some were very surprised or initially disappointed I wouldn’t do it. And yes I lost out on some great contracts. But you know what, I gained so much more back from all of these organisations.  I gained so much respect and trust, because they knew I had their best interests at heart. So they would come back at a later date or highly recommend me to someone else for my professionalism,  honesty and integrity.

As  a healer and therapist our clients or students well-being has to be the main focus of our decisions.  Sometimes in business that means we have to apply discernment, other times we have to learn from experience when something isn’t quite right. One issue that often came up many years who when I was teaching reiki. Was organisations and once a college asking me to teach reiki  in a way which didn’t fit with the values I was taught in regards to reiki.  And in relation to what was actually in the best of interests of the students. This  opinion actually thwarted a lot of work and a lecturers post I had been originally head hunted for. But I am so glad I stuck to my core values.

Clear boundaries in ethics and values strengthened my business reputation, let your mainfesto strengthen yours.

So What Is Important To You In Your Business? 

Maybe you personally only use natural or organic products that are ethically sourced. So you promise to your customers you will only use natural or organic and ethically sourced products in your spa or clinic.  So you choose only to sell or use products like NYROrganics or another similar company.

Here is an example of The Body Shop, Manifesto written by Dame Anita Roddick “Today, our commitment is stronger than ever; to enrich, not exploit….Enrich Not Exploit™. It’s in our hands.” 

It doesn’t matter what others think your business is yours and what you value is part of the core of your business. It reflects you and your values which will match up to your soul clients values.

Your Manifesto is your business’s inner compass that keeps your business vibrating at the right energy in the right direction. My original Business Manifesto for my Holistic Business Advice Group  I used to run years ago was more of a Mission Statement ” To help support spiritual business owners work together in community, co-operation and contribution” I wanted to encourage more community and co-operation in the holistic and spiritual industry rather than competition. To help every healer, therapist and coach to see the all were unique, unique in gifts, experience skills and their perfect clients.

How To Create A Manifesto For Your Business

  1. Decide what is really important to you, what would you expect to find in a business like yours
  2. Decide what you will never compromise on for example training, ethical products, specific standard of customer service
  3. Choose a manifesto that your business can actually stick to

My Stress Coach Training Manifesto

My Stress Coach Training manifesto is all around ensuring students who training with me receive professional training and do no harm first. The reasons for this is that sadly I have witnessed and experienced a lot of harm being done in the holistic and spiritual sector today. Especially with so much fast-track training of no substance.

Accredited Relaxation Therapist Training



I want to only attract students who want to do what is best for the clients. Who want to actually do quality safe training that helps them be an effective therapist. Because other than my own experience I have met hundreds of clients and students who have been on the receiving end of very poor or dangerous practice. Often through lack of ethics, standardisation and adequate training.

Your core values, your ethics, your manifesto can be one of the most powerful things you do to create a strong business. A business that is known for a specific set of core values.

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