Each and every holistic therapist is unique, has different gifts, skills and experience. But so many therapists and coaches sabotage their business, by constantly focusing on other therapist’s business or skills.
Every single coach or holistic therapist is simply different, yes some maybe more experienced, some more qualified but you are totally unique, there is no one like you.
You have your own unique life experiences, unique traits and unique gifts.
So many therapists and coaches struggle to get clients because they are focusing on all the wrong things. They are focusing on competition rather than just being the best therapist they can be.
They Aren’t Marketing Their Unique Selling Points
They Are Not Visible and Authentic Enough
They Are Coming From a Place of LACK or FEAR
They Don’t Understand The Principles of Business
Your Unique Selling Points
Every single coach, holistic therapist, and healer I have ever met ( and believe me I know a lot) has different qualities, that suit different types of clients. Every one of them has different life experiences, skills and different degrees of dedication. And no matter what you think, you are not in competition with others. You are just different, you have your own unique purpose. Some are helping people on the start of their journey, some in the middle and some at the end.
I regularly contracted holistic therapists and trainers out to different sectors for ten years, I always tried to choose the most suited therapist for each job. Some were great at networking and events, some were better teachers, some were better suited working with young adults or vulnerable sectors…all had a unique purpose with all different right clients. But what I saw even then, was therapists trying to be something they were not, because they believed they weren’t enough. Or believed someone else was getting more than them.
I have seen many therapists and healers with very little experience, skills and wisdom, manipulate and lie to get specific work and contracts. But in the process ended up sabotaging their reputation.
Not Being Visible and Authentic Enough
So many businesses fail due to lack of visibility. You have to reach out and be seen by your potential clients, they wont come knocking on your door and a few sales posts on a business page with few hundred viewers on facebook isn’t going to do it. If you aren’t willing to invest in someone else to do the business or marketing you have to learn how to do it.
You are a business, every business has to invest in their visibility, their marketing, the biggest companies like microsoft and apple have to invest in marketing, so do you.
And you have to market authentically as yourself, you are the product or service, if your marketing doesn’t reflect you, you are going to attract the wrong clients.
Lack or Fear
If you are coming from a fear of not being enough, not having enough you are coming from a place of lack, rather than abundance and gratitude.
Now when anyone is constantly in a place of fear, lack or uncertainty they can more easily fall into states of insecurity and can begin to compare them self to others in their fields. Instead of focusing on your own greatest selling points.
And if you are simply focusing on the money, you are not focusing on being of service, your motives are not naturally aligned to your higher purpose or the right here, right now.
Now in business you have to know how to make a profit out of a great product or service.
If you fail to recognise your biggest business asset you won’t even get off the ground. You need to know both the strengths and weaknesses of your business. And build a business around those strengths, if not, well you are going to face a lot more challenges and stress than you bargained for.
Your products and services must be easily accessible to your clients, if for example many of your clients had serious back injuries there would be no point having a clinic that was a few floors up with no lift.
You have to know specifically what you will need to charge and make sure it aligns with what your clients will pay if not, you have a serious financial problem.
Now if you run a spa or clinic in an expensive part of the city your charges would acceptably be higher to cover rents, rates, electricity, staff… than if you are running a service from home. Costings have to reflect value and worth and of course what clients are willing to pay.
Now just because someone charges more than you, doesn’t mean they earn more than you. Some types of business have far more expensive outgoings than others. A small cafe has far less out goings than a high-end top restaurant, you might assume they earn more because they charge more but not necessarily, it depends on the costing required to offer that level of business.
I was a Stress Management Consultant/Trainer for a number of years now on more than one occasion I would get a new holistic therapist or healer who was contracted by the same organisation ask what I charged, believing they should be getting the same rate as a therapist what I was charging as a trainer. Now my business costings were often at least ten times more than some of these therapists costings due to high professional, cpd and insurance costings. I would be going in as a trainer with 20 years experience, of tens of thousands of pounds and hours worth of training under my belt and some of these healers or therapists had very little experience only a few days or weeks worth training under their belt with only a few hundred pound investment and very little outgoings.
One healer actually said to me were all love and light so we all should be getting the same pay. Now the ironic thing is they were actually going to earn from that particular job far more than me as they had a much bigger profit margin as they didn’t have my outlay’s. So every business is different. And there will always be people who think they should be getting more and of course, sometimes we deserve more. But in business, you have to learn to be objective and be honest with yourself and what you are giving in exchange.
Sadly I am seeing more and more people newbies in the industry completely delusional about their level of knowledge, skills, and experience. Many who are in-fact going out treating and teaching clients irresponsibly or very poorly. Which is have such a negative impact on the holistic industry.
Some holistic business owners are great at marketing them self but can’t deliver the goods when others fail miserably at marketing them self but are the hidden treasures with the greatest gifts, experience and give far more than is ever expected.
Focus on where you are, right here right now, focus on your uniqueness, your gifts and your business value will grow.
Pop over to my brand new facebook page to access my latest tips and to ask me any questions.