Brand Psychology: How Successful Brands Start To Build Deep Connection And Trust Instantly. Know their audience’s unconscious deepest desires and fears.

What is Branding?

Branding is what identifies your business from the rest of the crowd. It involves various aspects of your marketing image and style through your brand colours, brand logo, brand tone, brand message, brand values, designs and values.

Branding is a multi-billion business

Effective Branding matters a lot in business and marketing today. That is why understanding Brand Psychology is an important aspect of create an effective and successful brand.

What is Brand Psychology?

Branding psychology is the study and understanding of how colours, words, images, stories, themes, symbols, even sounds and smells and can trigger certain beliefs and psychological responses in the consumer to buy one product or brand over another.

It is based on a lot of human behaviour psychology based on our needs, wants, trauma and conditioning.

That is why archetypal branding, colour psychology and even story telling are key elements to creating many of the most well known top brands in the world.

In fact recent research shows that 81% of consumers state that they need to trust a brand before they consider buying.

The Power Of Brand Psychology

Branding Psychology is worth billions because brand consumerism in many ways is based on both our unconscious fears, desires and conditioning.

That is why the most successful companies in the world often invest highly in their branding.

And why most businesses spend between 10-20% on their branding.

Brand Psychology And Perceived Value

Effective branding in many ways over rides rational logic, let me give you an example.

When I was 17 I was studying fashion and clothing, we learned about how many top clothing lines and even designer lines would supply lower chain shops with their slightly imperfect goods (most imperfections you would never know).

A dress that sold in one clothing line for what might be equivalent to £300 – £1000  without the label would be sold somewhere else, another country or next year for between £30 -£100.

Both cost almost the exact price to make, except one had a designer label and there was just a bit more money put into the packaging, branding and marketing of it.

That is why everyday people are willing to spend ten times the price on one product over the other, though in some cases it is almost the exact same product or service.

Effective Branding Builds Deep Connection And Trust

Even if you are in high vibration alignment with your business or purpose, if your brand isn’t speaking to the unconscious beliefs and desires of your ideal audience.

If your brand does not instantly communicate effectively what makes your brand unique and perfectly right for them.

You can really struggle to convert those sales or even convert views into an audience or leads.

Believe me there are so many products and services out there that are not as good as yours who are more financially successful.

So many coaches, healers and therapists not as experienced, professional, caring and effective than you.

Really thriving on their business, making sales everyday because of effective brand alignment and good marketing.

Archetypal Brand Psychology

Archetypal branding is one of the most simplest and authentic ways to create a powerful brand that speaks to the unconscious needs of your audience.

When you understand your business’s most dominant key values and traits from an archetypal perspective.

You begin to make what can sometimes feel un-tangible into the tangible in your branding and marketing.

Your brand begins to form an identity almost a personality of archetypal traits and values that speak to the deep unconscious of your soul clients and ideal consumers.

That is why I LOVE using brand archetypes to help my soul clients make an impact in their branding and marketing. Help them communicate and speak to their audience on a whole new level.

If you want to take your Brand Identity and Brand Message to a brand new level.

Want to understand the unconscious needs and desires your brand authentically speaks to through the world of archetypal branding psychology?

Take my Free Spiritual Brand Archetype Quiz –

Identify your brand’s most dominant brand archetype and get my DIY -Archetypal Brand Masterclass