The Wisdom Of The Sage Archetype In Business

What The Sage Archetype Can Teach Us In Business, Branding And Marketing. Exploring the key values and traits of the sage archetype and sage brand.

What is the Sage Archetype?

The Sage Archetype is often seen as the wise guru, teacher, mentor but from a modern day aspects it is a combination of different archetypes such as the wise guru, scholar, researcher, scientist, analyst, journalist.

Because the Sage Archetype’s main desire is about finding and understanding truth. This archetype’s relentless pursuit of the truth detaches them from any emotional attachment to biases or personal beliefs they hold.

The Sage’s high level of objectivity helps them see everything from a higher, wider, and deeper perspective.

They don’t just accept facts as facts; they check the facts from all sorts of perspectives. They don’t listen to one point of view but all points of view.

But even more important, the sage knows what questions to ask, what research needs to be done due to their high level of critical thinking.

Which is lacking on so many levels today because people are programmed what to think, not how to think, and how to be objective.

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The Sage Brand Archetype

The Sage Brand Archetype’s main goal in life and business is to empower others through knowledge and wisdom with a high level of objectivity and wisdom.

That is why the Sage Brand is about pursuing truth, through the deep analysis and understanding of knowledge, information, and facts.

And sharing that information and understanding through their business brand, product and services. Sage Brand’s are the big educators and sharers of information. If you area gatekeeper of knowledge you are not a Sage Brand.

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What The Sage Brand Can Teach Us In Business

In business, if you cannot be objective and can’t recognise when your emotional bias or personal beliefs are clouding your judgement, well, you’ll struggle to see the real problems in your business.

And not always be truthful with your audience about what works and what doesn’t, who your product is perfect for, and maybe not so much. Which is vital right now in building brand trust.

In life, if you aren’t being objective or really willing to do your own research, you’ll always believe your own personal bias or just what you’re told and will never grow.

It is exactly the same in business; when we are too emotionally attached to our business, we lose all objectivity. Such as being too easily triggered by an unhappy client or customer or not willing to look at our own or our businesses weaknesses.

That is why the Sage Archetype can teach us so much and why there should be a Sage Archetype supporting every business or brand see there blind spots, help them look at their business and marketing from view points they cannot see.

Examples Of A Sage Brand

Here are a few examples of widely regarded Sage Brands; some of us may disagree how much wisdom or truth some of these brands do teach.

But these are some of the more well recognised Sage Brands of today.

Such as the big educators in academia such as Oxford University, Harvard, Encyclopedia Britannia, National Geographic.

The big researchers such as the National Institutes Of Health, the Lancet and Babraham Institute.

Software and technology that provides information such as IBM, Google,

You can learn more about the Sage Brand Archetype over on my YouTube Channel The Energetic Wisdom Of The Sage Brand

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The Spiritual Marketing Club teaches soul aligned solutions to more holistic and spiritual entrepreneurs such as Archetypal Branding and Marketing. It also provides the new Soul Hub – Business Co-Creative Space For Conscious Entrepreneurs. You can follow us on Instagram, Facebook, Pinterest And Twitter