Learn why niching down in a holistic business can increase your brands perceived value and businesses success. Top tips to choosing the right niche if you are a therapist, coach, counsellor or healer.
Are you niching down on a high value demand or a need in your business? Or are you struggling to stand out by trying to serve everyone and anyone in your business.
What is A Niche?
A niche is a specific audience or area of expertise that a business focuses on that make it has a very distinct measurable and valuable benefits.
Niching down is the process of finding and focusing on that niche that your business can do most successfully.
Why Niche Down
Have you ever wished you could buy…
That one thing that you really want or really need to solve a specific issue but can’t find it anywhere.
This is where niching down on the right product or service can make you a high value brand and successful business.
Providing For Niche Markets
As a woman under 4ft 10 with size 1.5 feet who can only wear natural fabrics.
I have spent endless hours scrolling for beautiful comfortable ladies shoes and cotton tights that weren’t 6ft long or strangled me at the crotch because they were for a 12 year old child.
I know there is a lot of women exactly like me, who have the same sort of problem, who often have to pay 2 or 3 times more for their clothes or shoes because of these types of issues.
This is what you call a gap in the market that there is a demand for.
The Power Of Niching Down As A Healer, Therapist Or Coach
It is the same when you start niching down a healer, therapist, coach or even counsellor.
The more you can niche in an area there is a high demand for, business gets so much easier.
You may not well be able to keep up with the demand.
Niching In The Health And Wellness Industry
For example I went looking for a holistic Lyme literal doctor here in the UK 8 years ago.
Lyme literal doctors are like gold around the world, most have very long waiting lists for years.
Eventually I found 2 therapists in UK who specialised in Lyme,
one was charging £350-£500 an hour even though they had only a few years experience.
That is why many holistic practitioners who niche down and become experts in helping those with complex or chronic health conditions do so well. If they have the right business model.
Niching down can seriously increase your brand’s value. When you do it the right way.
Top Tips To Niching Down Effectively
- Identify your greatest gifts and skills.
- Focus on passions in your greatest areas of expertise.
- Explore gaps in the market and niche areas that are not being maximised.
- Niche down on specific audiences or specific solutions.
- Bundle products or services for specific niche audiences.
- Choose the right business model for that niche.
Building Your Niche Around Your Purpose And Passion
Knowing what you are REALLY good at and what you love is an important aspect of living your purpose.
Equally knowing what their is a need and demand for is the foundation of a healthy sustainable business.
So the secret is building a business around a niche that is part of your purpose and passion.
It is far easier to sell something people are looking for or struggling to get anywhere else.
Than something they can buy almost anywhere.
Though equally is effective marketing and a business model that fits perfect with your and your audience’s needs.
There is so many amazing therapists, healers and coaches out there, offering amazing products and services but because of the wrong business model their business is struggling to survive.
I share more about how to solve these challenges in my course – 5 Pillars To Soul-Aligned Business Success
Creating The Right Therapy Bundles For Your Holistic Business
