Stop making the most common mistakes therapists make in their holistic or spiritual business.
Being a therapist or healer and running your own business has its challenges.
With so much to do, trying to juggle your clients, accounts, marketing and more. More and more therapy training is becoming fast track. So lack of standardisation in many holistic fields means important aspects of health and safety and business legalities are becoming excluded. And a huge reason these are the 9 common mistakes therapist make in their business and marketing.
9 Common Mistakes Therapists Make Today
- Insurance is an ethical requirement if you believe your client’s care should come first; even when your only starting out and only have a few clients around a full-time job, it important to have insurance to cover many possibilities you can never even imagine could happen to your business or your clients health and safety. If you want to be professional make sure Indemnity Insurance is on ALL the therapies, classes and training you practice, ( make sure you are always fully qualified in everything you practice). This type of insurance policy will help cover many eventualities including accidents at your or the clients premises that you never ever consider may happen. Threatened legal action is more common than many therapists realise. I personally know one healer who was not allowed to practice reiki again due to having no insurance after an incident where a woman claimed she permanently injured her back while this therapist helped her get off her massage couch.
2. Never make claims that your treatment or therapy can cure specific ailments, this is illegal. You may say can help, can aid, can reduce, can support, can help eliminate….
3. Make sure all equipment and products are safe, updated and electrically safe, get yearly PAT testing. Check high risk products like brand of hopi ear candles are up to safety standards.
4. Make sure you follow the National Occupational Health & Safety Standards regularly, check for any updated requirements.
5. Never use any photos or images you find on facebook, pinterest, google unless stated they are clearly stated to be free for business use. You can now buy images very cost effectively so don’t let that put you off. Visuals are a powerful part of marketing. Promotional marketing images used to be very expensive I had to pay £90 for a marketing image which now would only cost approx. £1-$1. I used to design websites for others and on 3 occasions I was served with legal action with a demand for £2000 over images they stated were royalty free but weren’t. I had to legally fight these three separate incidents which were extremely stressful and time consuming. The only reason I managed not to pay despite it being a 3rd party’s error was at the time I was very ill, had no assets and was on a very low income as I had been off work, so was given pardon.
6. If you play relaxation music in any of your sessions, classes, no matter if it is in your clients or your home you have to have a PRS License or only use royalty free music. I know two fitness teachers who were served with a hefty fine because they were playing music in their fitness class without a license.
7. Make sure your Business Trading Name is not someone else’s trademark. It is illegal to name your business after a patented trademark.
8. Choose wisely any products you sell or pass on to your clients. Companies make bold claims and particularly in the herbal, supplement and nutritional industry are not 100% safe for all clients. Specifically with clients with certain health conditions. I am always shocked at how many combination herbal remedies and supplements are classed as completely balanced, safe and suitable for everybody, be very wary, these are simply heavy unethical sales tactics. Everyone has different body types, different allergies, different needs, different challenges so will respond differently.
9. Before attending any training or certification to be a qualified…check if this training will be recognised, approved and up to the level you require. Will you be able to get insurance, will you be able to practice legally and safely, will you get enough training to feel qualified ?With so many fast track training schools appearing out of nowhere, that train people up in less than a few day in subjects that would normally take a therapist years to train, it is worth questioning the quality, standard and recognition, compared to other similar training. It may be a lot cheapest but it’s no use if your actually not fully qualified, insured, experienced or taught enough to practice safely and confidently. People are coming trusting you with their health, if you go to get help with your health expecting a specialist but end up with a student doctor who has only been studying a few days, I think you would be worried? Also be equally suspect of training schools who charge you thousands for only a few days, it doesn’t matter who or what they claim to treat. Sadly I get many students of these type of schools sooner or later realising their training and or certification is not worth the paper it is written on and even more upsetting is many start to realise some of their practices could actually be harmful.
Eileen Burns owner of Stress Coach Training originally known as The World of Health since 2000 now offers Business Mentorship for Therapists, Healers and Coaches. As someone who has studied holisitic wellbeing in many disciplines for 25 years, 16 of those years self employed she knows the many difficult challenges heart and spiritual based business owners face.
Eileen brings with her a wealth of online marketing experience and passed down business knowledge from a family business of over 40 years.
A recent review from a happy healer the lovely Fiona Kyle